’I Want My HDTV’? Underlying Factors of Perceived Usefulness for High Definition Television

Baaren, Eva; Wijngaert, Lidwien van de; Huizer, Erik

doi:10.1007/978-3-540-69478-6_38

Cited by 7 publications

(4 citation statements)

References 9 publications

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“…Previous studies found that the viewing quality of the display panel affects psychological perceptions (Baaren et al, 2008;Hassenzahl, 2001) such as satisfaction, perceived ease-of-use and perceived usefulness. Therefore, this study proposes that e-book device displays may affect perceived usefulness and ease of use:…”

Section: Technology Acceptancementioning

confidence: 99%

Reading experiences influencing the acceptance of e-book devices

Park

Sung

Cho

2015

The Electronic Library

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Purpose – This paper aims to explore users’ perception of, and then intention toward using, e-book devices as new reading devices, based upon an integrated technology acceptance model (TAM), reading engagement based upon flow theory and readability. The recent introduction of e-book devices has drastically changed the way people access and use reading content. However, few studies have explored the impact of reading experience on acceptance of e-book devices. Design/methodology/approach – A total of 219 participants participated in a survey after using e-book devices to analyze the research model. Findings – This study confirmed the crucial roles played by viewing experience, perceived mobility, perceived behavioral control, skill and readability. Also perceived usefulness and text satisfaction were found to have a positive and significant association with acceptance of e-book devices. Research limitations/implications – Implications and suggestions for researchers and manufacturers are also addressed in the present study. Originality/value – The current study focused on how actual reading experiences using e-book devices influences acceptance of e-book devices, through the triangular integrated model of TAM, reading engagement and readability features, and investigating users’ reading experience on the basis of responses to the characteristics of e-book devices.

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Section: Technology Acceptancementioning

confidence: 99%

Reading experiences influencing the acceptance of e-book devices

Park

Sung

Cho

2015

The Electronic Library

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“…The Technology Adoption Model (TAM), introduced by Davis (1986) proposes that beliefs about usefulness and ease of use of new technology are essential elements in determining user's attitude. The TAM is regarded as an established and widely used model for predicting adoption intentions (Baaren, van de Wijngaert, & Huizer, 2008). Venkatesh and Davis (2003) extended the original TAM model to explain perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes.…”

Section: Literature Reviewmentioning

confidence: 99%

Analyzing the Intention to Use Mobile Coupon and the Moderating Effects of Price Consciousness and Gender

Jayasingh

Eze²

2012

International Journal of E-Business Research

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Research on the development, intention to use, and the use of mobile coupons is scanty, particularly in developing countries such as Malaysia. Therefore, this paper examines consumers’ intention to use mobile coupon (m-coupon). The authors considered several factors and developed the conceptual framework underpinned on an extended Technology Adoption Model (TAM). The data analysis was based on 781 valid responses from four locations in Malaysia. The results indicate that perceived usefulness, attitude, and social factor influence the behavior and intention of consumers to use mobile coupons. The results also indicate that gender and price consciousness emerged significant as moderating variables. The findings in this paper could be useful in extending existing knowledge on what matters most to those considering the use of mobile coupons, and eventually provide a deeper insight into what are needed for consumers to deploy this innovation. This knowledge would also help to design and develop improved mobile coupon applications. Finally, the authors discussed several research and management implications, and suggestions for future research.

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“…For HDTV, both trialability and visibility can be translated into visual experience with its main characteristic: the high resolution image. Visual experience was seen as an important factor influencing adoption intentions; earlier research on HDTV adoption in the Netherlands has demonstrated that HDTV was more positively valued by respondents that claimed to have seen HDTV images (Baaren, van de Wijngaert, & Huizer, 2008;Joor, Beekhuizen, van de Wijngaert, & Baaren, 2009).…”

Section: Hdtv Knowledge and Visual Experiencementioning

confidence: 99%

“…As this approach is based on the notion that viewers make active choices about the genres, channels, and amount of content they watch based on the gratification they expect to receive from their viewing behavior (Palmgreen & Rayburn, 1985;Palmgreen, Wenner, & Rayburn, 1980). These viewing choices may affect adoption intention, since image and sound quality can enhance the feeling of ''being there'' that is often sought in watching sports, movies, and games (Baaren et al, 2008). Similarly, there may be little desire for high quality images when the end-user watches other genres, or when s/he places little value on television-watching.…”

Section: End-user and Technology Matchesmentioning

confidence: 99%

Understanding Technology Adoption Through Individual and Context Characteristics: The Case of HDTV

Baaren

Wijngaert

Huizer

2011

Journal of Broadcasting & Electronic Media

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Technology adoption research has a tradition of using and improving Davis' (1989) ''Technology Acceptance Model'' (TAM) and extended versions of it. This article suggests a break with this tradition by showing that the TAM is limited in its understanding of technology adoption. Two alternative approaches are proposed that focus on the role of knowledge and user-technology match, and on the role of temporary dynamical contexts in the process of adoption decision-making. Together with the TAM, both approaches were empirically tested and compared to the TAM by incorporating them in a questionnaire regarding the adoption intention of HDTV in the Netherlands. Results show that the constructs of both approaches show significant relations with the respondents' adoption intentions of HDTV and, together, offer a good alternative to the TAM. This result can be seen as a basis for more future research that uses technological and contextual factors as a starting point for adoption research. Using this starting point will contribute to a better understanding of future technology adoption processes.Whenever a new media technology is developed, scholars from various social science disciplines attempt to understand the factors that influence its possible success or failure. In the last 10 years, the digitization of television has been subject to studies of standardization (

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’I Want My HDTV’? Underlying Factors of Perceived Usefulness for High Definition Television

Cited by 7 publications

References 9 publications

Reading experiences influencing the acceptance of e-book devices

Reading experiences influencing the acceptance of e-book devices

Analyzing the Intention to Use Mobile Coupon and the Moderating Effects of Price Consciousness and Gender

Understanding Technology Adoption Through Individual and Context Characteristics: The Case of HDTV

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