‘I want to record and share my wonderful journey’: Chinese Millennials’ production and sharing of short-form travel videos on TikTok or Douyin

Du, Xin; Liechty, Toni; Santos, Carla Almeida; Park, Jeongeun

doi:10.1080/13683500.2020.1810212

Cited by 135 publications

(72 citation statements)

References 42 publications

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“…Given the many young users of this platform (e.g., 81.68% of China users of Tiktok are under 35 years old—see above, and 32.5% of the US users are 19 years old and younger) 4 , it is of particular relevance to better understand the motivation to use TikTok, alongside related topics. Such an understanding might also be relevant because recent research suggests that TikTok can be a potent channel to inform young persons on health-relevant information ( 10 – 12 ), on official information release from the government ( 13 ), political discussions ( 14 ), tourism content ( 15 ), live online sales ( 16 ), and even educational content ( 17 ). There even have been video-posts analyzed in a scientific paper related to radiology ( 18 ).…”

Section: Introductionmentioning

confidence: 99%

On the Psychology of TikTok Use: A First Glimpse From Empirical Findings

Montag

Yang

Elhai

2021

Front. Public Health

221

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TikTok (in Chinese: DouYin; formerly known as musical.ly) currently represents one of the most successful Chinese social media applications in the world. Since its founding in September 2016, TikTok has seen widespread distribution, in particular, attracting young users to engage in viewing, creating, and commenting on “LipSync-Videos” on the app. Despite its success in terms of user numbers, psychological studies aiming at an understanding of TikTok use are scarce. This narrative review provides a comprehensive overview on the small empirical literature available thus far. In particular, insights from uses and gratification theory in the realm of TikTok are highlighted, and we also discuss aspects of the TikTok platform design. Given the many unexplored research questions related to TikTok use, it is high time to strengthen research efforts to better understand TikTok use and whether certain aspects of its use result in detrimental behavioral effects. In light of user characteristics of the TikTok platform, this research is highly relevant because TikTok users are often adolescents and therefore from a group of potentially vulnerable individuals.

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Section: Introductionmentioning

confidence: 99%

On the Psychology of TikTok Use: A First Glimpse From Empirical Findings

Montag

Yang

Elhai

2021

Front. Public Health

221

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“…One of the most representative platforms is TikTok. TikTok (called Douyin in Chinese), a video-focused social media platform, has become a part of daily life among Chinese people (Du et al 2020). Through TikTok, people of different ages can browse videos about food, scenery, stories, etc.…”

Section: Introductionmentioning

confidence: 99%

“…Through TikTok, people of different ages can browse videos about food, scenery, stories, etc. (Du et al 2020;Kaye et al 2021), which enrich users' lives and alleviate their stress during Covid-19. According to TikTok's official data (https://www.TikTok.com), the average daily video search volume amid Covid-19 exceeds 400 million while the number of users keeps increasing.…”

Section: Introductionmentioning

confidence: 99%

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Zhu

Fong²,

Gao

et al. 2022

Inf Technol Tourism

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This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.

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“…That is why the current study considers the number of views. Less studied in terms of China's musical heritage is TikTok content, with researchers viewing the music component mainly as part of the video clip [24][25][26][27]. The current study fills this research gap, optimizes approaches to learning Chinese music on YouTube and TikTok, and offers such approaches for Likee.…”

Section: Introductionmentioning

confidence: 99%

“…There are many studies related to YouTube [20][21][22][23] аnd TikTok [24][25][26][27] content. It should be noted that the online platform Likee has hardly been studied, and no literature has been found on this topic.…”

Section: Introductionmentioning

confidence: 99%

Preservation and promotion of China’s musical cultural heritage on the internet

Wang

2021

Herit Sci

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The study investigates different ways of preservation and popularization of Chinese traditional music using the Internet. The study collected data by analyzing various methods of presenting traditional Chinese music in online platforms YouTube, TikTok, and Likee. Common groups for YouTube are instrumental music (46.8%) and vocal music (23.9%), whereas, for TikTok and Likee, it is dancing performances (68.6% and 71.8%) and instrumental music (21.6% and 22.3%). The samples containing information about the content on the online platforms YouTube and TikTok are continuously growing in August, October, and December, while the Likee platform has seen a decline in all indicators. For the online platform YouTube, the largest increases were seen for vocal music theory and instrumental music for August, October, and December, while for the TikTok platform, the corresponding indicators were for Chinese music theory and educational dance performances in August and October. For online platform Likee for the aforementioned months, vocal music has seen the biggest decline over time. The obtained data can be useful for a better understanding of the audience’s requests, which makes it possible to popularize music content more productively. The authors see such study as necessary for the implementation of new business projects in the operation of online music platforms, changes in approaches to licensing over the Internet, and reform of the music industry. The development of the Internet popularizes Chinese musical culture on a global scale, opens up new opportunities for the Chinese population (professionals and amateurs, adults and children) to study the musical heritage of other countries, promotes musical diversity, and can bring substantial financial benefits not only to individuals or companies, but also to the state as a whole.

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‘I want to record and share my wonderful journey’: Chinese Millennials’ production and sharing of short-form travel videos on TikTok or Douyin

Cited by 135 publications

References 42 publications

On the Psychology of TikTok Use: A First Glimpse From Empirical Findings

On the Psychology of TikTok Use: A First Glimpse From Empirical Findings

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Preservation and promotion of China’s musical cultural heritage on the internet

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