2014
DOI: 10.1093/pa/gst050
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'I Went with What I Always Do ...': A Qualitative Analysis of 'Cleggmania' and Vote Choice in the 2010 British General Election

Abstract: We use focus group transcripts from the innovative Qualitative Election Study of Britain dataset to provide insights into why 'Cleggmania' failed to translate into electoral success for the Liberal Democrats in 2010. Analyses conducted on participants' vote choice stories indicate the effect of 'Cleggmania' was limited to strengthening the resolve of wavering Liberal Democrats. Long-time Labour and Conservative supporters who leaned Liberal Democrat before the election found their latent party identification m… Show more

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Cited by 5 publications
(2 citation statements)
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“…It is the first (and only) qualitative dataset to investigate political attitudes and voting behaviour over multiple general elections (Carvalho & Winters, 2013, 2015Winters, 2010;Winters & Carvalho, 2013. This research fills a lacuna in extant electoral research by providing information from potential voters in their own words and using their own narratives rather than selecting a predetermined response option.…”
Section: Figure 1 Logo For Qualitative Election Study Of Britainmentioning
confidence: 99%
See 1 more Smart Citation
“…It is the first (and only) qualitative dataset to investigate political attitudes and voting behaviour over multiple general elections (Carvalho & Winters, 2013, 2015Winters, 2010;Winters & Carvalho, 2013. This research fills a lacuna in extant electoral research by providing information from potential voters in their own words and using their own narratives rather than selecting a predetermined response option.…”
Section: Figure 1 Logo For Qualitative Election Study Of Britainmentioning
confidence: 99%
“…Some participants may share the strength of their voting convictions, other the confusion on how to vote, still others may have faced a turning point in resolving this confusion. As previous analysis has shown (Carvalho and Winters, 2015), vote choice narratives can be used very well to examine the complexity of how individuals come to decide who to vote for and how they justify these reasons to themselves and to others.…”
Section: Figure 10 a Participant's Brainstorming On The Uk Party Leamentioning
confidence: 99%