“…While both supplements and fortified foods are important sources of vitamin D for the UK population, evidence suggests supplementation polices are not working (7,17) and the mean daily vitamin D intake is still below the Reference Nutritional Intake (RNI) of 400 IU per day (2,18). Therefore, rickets and hypocalcemic complications remain a serious health issue and cause of death in infants, particularly in the BAME group (4,7,19,20). Evidence shows that vitamin D status, which is measured through the blood concentration of a Vitamin D metabolite, the 25-hydroxyvitamin D [25(OH)D], is suboptimal in 13% of the European population (21).…”