Archaeological sites constitute one of the main tourist attractions in the heritage offerings of most populations. Their ability to convey the ways of life and construction techniques of past societies through physical remains positions them as a culturally significant alternative for visitors. However, their physical conservation, essential for efficiently ensuring information with precision, poses a serious challenge for the various professionals involved, as numerous social and anthropic risks threaten long-term preservation for the enjoyment of future generations. Of all traditional building materials, earth is undoubtedly one of the most fragile and sensitive to loss in the absence of the original protection systems, so that a precise assessment of its threats is essential to minimizing the destruction of these non-renewable assets. The objective of this study is to evaluate the most determining human risk factors within the territorial scope of the Iberian Peninsula, including aspects such as its musealization, suitable interpretation, visit planning, agricultural land use, vandalism and rural depopulation. This is achieved through a literature review and on-site data collection from 85 archaeological sites, as well as the development of an analysis tool to assess the degree of vulnerability, aiming to develop prevention measures.