ICT as a factor of destination competitiveness: The case of the republics of former Yugoslavia

Milićević, Snežana; Petrović, Jelena; Đorđević, Nataša

doi:10.2478/mmcks-2020-0022

Cited by 19 publications

(21 citation statements)

References 58 publications

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“…It would be interesting to see if these practices are also appreciated by customers. Some studies, for example, mention that it is important to find green ways to improve the direct-to-consumer brand's largest and most important asset-its online storefront and draw attention to the fact that depending on the hosts of the online stores, the companies could be generating a sizeable carbon footprint, and switching to a green web-hosting firm is a straightforward way to instantly reduce the carbon footprint [21,22]. Therefore, Hypothesis Two is advanced: customer and competition pressure on mobile commerce firms is favorably connected with the development of green innovation (Hypothesis Two).…”

Section: Literature Review and Hypotheses Formulationmentioning

confidence: 99%

The Influence of Romanian Mobile Commerce Companies on Developing Green Innovation

et al. 2021

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Lately, concern for green innovation has expanded in the business environment and many companies see it as a helpful element to gain competitive advantage. Due to the strains of maintaining sustainable businesses, mobile commerce companies are propelled to build up their own green innovation programs and harmonize them with the firm’s management programs. The central scope of this research is to examine the drivers for green innovation within a range of Romania-based mobile commerce companies that operate in different industries. With the aim of identifying the factors that determine the development of green innovation, a conceptual model has been conceived. The dependent variable within the model is the action of the company’s management to develop green innovation. Four independent types of variable structures that have an impact on the development of green innovation in mobile commerce firms were distinguished. The four categories of constructs are business environmental factors (1), green training (2), green supplier development (3), and technological factors (4). An online survey tested the model based on the responses of senior level management representatives from 182 Romanian mobile commerce companies from Bucharest. The validity of the model was fulfilled though factor analysis and reliability tests for the data; a logistic regression analysis was also used to test the research hypotheses. The research revealed that green training embodies the fundamental element enhancing green innovation among Romanian mobile commerce companies. This article benefits both academia and business. Firms could be inspired by the results of this paper to broaden the level of green innovation throughout the Romanian business environment.

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Section: Literature Review and Hypotheses Formulationmentioning

confidence: 99%

The Influence of Romanian Mobile Commerce Companies on Developing Green Innovation

et al. 2021

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“…Organizations, in general terms, must adapt to the new challenges imposed by global economic, social, technological, etc. transformations while preserving their competitiveness [61,102]. For this, the development, access, and use of ICTs is not only a key factor but is necessary [103].…”

Section: Discussionmentioning

confidence: 99%

“…For this, the development, access, and use of ICTs is not only a key factor but is necessary [103]. In the tourism sector, an industry that has become a source of economic and social development in many territories [61,89], ICTs have generated new opportunities [104] but also the need for more trained professionals in this field who can exploit their full potential to the maximum [63].…”

Section: Discussionmentioning

confidence: 99%

“…In the era of digital information, the tourism sector has been one of the sectors that have given the greatest impulse for the introduction of ICT [54], undergoing a profound transformation, as a result of its integration [55,56], with important repercussions for destination management and marketing [57][58][59]. The technological revolution has affected all agents in the sector, from professionals to consumers, and ICTs have become a key element in the competitiveness of tourism companies [60,61]. The challenge for this sector does not lie in accepting the advantages of ICT and integrating them, those that do not do so are doomed to failure, but in doing so in such a way that it is exploited its full potential [62].…”

Section: Introductionmentioning

confidence: 99%

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Tourism and ICT. Bibliometric Study on Digital Literacy in Higher Education

2021

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The scientific production of digital literacy at the university level published in the Scopus database is analyzed, with a special emphasis on studies on tourism due to the relevance of information and communication technology (ICT) in said professional sector. For this, a bibliometric study of a pertinent sample is undertaken using a mixed methodology and based on a series of variables related to formal and content aspects. The last variable, reserved for the academic field under study, directly addresses the main objective as regards tourism. The results show a great global and multidisciplinary interest in digital literacy (DL), mainly from students. There is also a parallel between the integration of ICT into society and the growing evolution of case studies, as well as little interest in their development in specific areas such as tourism studies. Despite good results in general terms, the lack of specialization poses challenges that require greater involvement of training institutions in the sense of providing future professionals with the necessary tools to face them successfully, especially in sectors such as tourism where ICTs are a key piece.

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“…These changes primarily occur thanks to the millennial generation, who know and use the internet very well (Hesel and Williams, 2009) demonstrating a strong need and desire to connect with other people and cooperate with them (Lindbeck and Fodrey, 2010). Smith (2011) as well as Milićević, Petrović, and Đorđević, (2020) state that the competitiveness of higher education institution should derive from the opportunities students have to access all the information they need very quickly and easily. Kaplan and Mazurek (2018) define social media as a group of Internet-based applications that allow the users to exchange the content and to participate in interactive communication.…”

Section: Introductionmentioning

confidence: 99%

Students’ Perception and Attitudes toward Faculty Image on Social Networks

Vukić¹,

Milićević

Vukić³

et al. 2021

IJCRSEE

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Purpose of this paper is to determine how students perceive the image of their faculty on social networks, but also to analyse their experience and attitudes towards faculty social media strategy. The research was implemented using descriptive statistic techniques, as well as non-parametric tests such as Mann-Whitney U Test, Kruskal-Wallis H Test and Spearman’s Rho. The most common source of information when it comes to enrolment to faculty is word of mouth, while social media have a signifi-cantly lower credibility. During their schooling the respondents have most confidence in the official website, and far less in social networks. Such findings signalize the necessity of creating an adequate digital marketing strategy that can significantly improve the perceived faculty image. Positive perception of the image is fundamental for understanding the process of searching for and selection of the faculty, especially since the results have shown that the students do not value highly the image their faculties have on social networks. Positive perception of faculty image mostly depends on promotion strategy on Facebook and Insta-gram, and far less on LinkedIn and Twitter. In addition, students value more the image of the faculty whose social network pro-file they follow and, in a case, when they are followed back. No correlation was found between faculty image and gender, age or average grade. Therefore, we can conclude that social networks are very important in creating positive image and thanks to new technology, they are a promising solution for differentiation from competition in digital space.

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ICT as a factor of destination competitiveness: The case of the republics of former Yugoslavia

Cited by 19 publications

References 58 publications

The Influence of Romanian Mobile Commerce Companies on Developing Green Innovation

The Influence of Romanian Mobile Commerce Companies on Developing Green Innovation

Tourism and ICT. Bibliometric Study on Digital Literacy in Higher Education

Students’ Perception and Attitudes toward Faculty Image on Social Networks

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