ICTs and strategic and organizational changes in Catalan business

Integration in strategic alliances: a conceptual framework of IT use in marketing as NPD key factor

“…Finally, IT are used intensively as an internal resource that improves the development of the productive and strategic processes and activities. (Österle, 2001;Vilaseca and Torrent 2003).…”

“…IT are one of the most appropriate media for getting close to the environment and acquiring a lot of knowledge about the different agents that are part of it. Thus, the company gains access to a vast quantity of relevant and up-to-date information quickly, easily and cheaply (Argyres, 1999;Vilaseca and Torrent, 2003).…”

“…Works by Argyres (1999) or Vilaseca and Torrent (2003) explain how IT constitute one of most appropriate means for getting close to the environment and developing extensive knowledge about the different agents operating in the field, and so, they allow a company to access a huge quantity of important and up-to-date information in a simple, quick and economic way. As well, IT are a vital element in the generation, transmission, diffusion and use of knowledge within the organisation.…”