Ideas and methods of lean and agile startup in the VUCA Era

Abstract

In today’s volatile, uncertain, complex and ambiguous (VUCA) era, entrepreneurs face highly uncertain startup environments. Thus, traditional methods for launching startup businesses must address the challenges associated with uncertain environments. Based on the definition of startup as “the practical activity of starting a business in an uncertain environment”, the greatest challenge in startup is reducing uncertainty. Thus, this paper defines the lean and agile startup (LAS) method by using the business model canvas (BMC) as an iterative tool and combining the customer development (CD) method and agile method (AM). LAS is an upgraded version of lean startup (LS) that provides entrepreneurs with a “0-to-1” startup exploration method. It allows entrepreneurs to promote startup exploration activities through the “hypothesis-exploration-test-cognition” iterative model, thereby evolving their ideas into sustainable business models. Moreover, this paper articulates a developmental approach for building iterative startup software based on LAS. It therefore offers entrepreneurs a convenient and visual iterative tool for startup to improve the effectiveness of startup exploration. Supplementary Information The online version contains supplementary material available at 10.1007/s11365-022-00797-3.

Bewältigungsstrategien eines nachhaltigen Managements von Organisationen innerhalb einer VUCA-Umwelt: Eine systematische Literaturrecherche

“…Gem. Wang et al, (2022) ist Agilität eine Kerneigenschaft einer Organisation, die maßgeblich zum Erfolg in Situationen, die durch eine VUCA-Umwelt geprägt sind, beiträgt. Sie zeichnet sich besonders durch die Fähigkeit aus zeitnahe, effektive und nachhaltige Änderungen innerhalb einer Organisation vorzunehmen, sofern diese zu einem Leistungsvorteil führen (Worley & Jules, 2020).…”

Combinatory and customization of creativity techniques depending on the characteristics of the tasks of innovation development

“…Підприємці повинні гнучко поєднувати і використовувати кастомер девелопмент (customer development) та ощадливий стартап (lean startup), постійно проводити дослідження стартапів і бізнес-експерименти, отримувати знання та ідеї, сприяти перетворенню ідей у бізнес-моделі. LAS зосереджується на шляху та методі створення ідеї та перетворення її в бізнес-модель [6].…”

Critical reflection on VUCA in tourism and hospitality marketing activities

“…Thus far, the belief has been that only the marketing activities of startups were an example of marketing in uncertain situations (Kotler and Caslione, 2009). However, the unexpected situations facing the companies have changed this point of view (Wang et al, 2022a(Wang et al, , 2022b. The T&HI requires adjusting the marketing strategy and maintaining relationships with customers and the environment, as well as cooperating with competitors.…”