“…Identification with characters (meaning that one feels involved with the characters, experiences reactions of cognitive and emotional empathy, and has the sensation of being the character; Cohen, 2001) is also associated with another type of media consequences or effects by acting as a mediating variable (de Graaf et al, 2012). It explains the impact that audiovisual fiction has on negative behavior such as violence (see, for example, Fernández, Revilla & Domínguez, 2011), but also the prosocial or positive effects related to attitudes towards health topics (see Murphy, Frank, Chatterjee & Baezconde-Garbanati, 2013). In the context of narrative persuasion, identification with characters has been observed to favor changes in attitudes; that is, when people identify with a fictional character they assume that character's perspective from the cognitive and affective point of view, momentarily changing their identity, and experience an altered state of consciousness, all of which leads to changes in beliefs and opinions Moyer-Gusé, Chung & Jain, 2011).…”