Identification and measurement of opinion leadership, satisfaction and loyalty in art services

Zamora, Javier Flores; García, Jesús; Miranda, Madariaga

doi:10.7200/esicm.142.0432.3i

Cited by 3 publications

(1 citation statement)

References 47 publications

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“…This is a very common chain in post purchase consumer behaviour studies (e.g. García and Rodriguez, 2011;Flores and García, 2012;Currás-Pérez and Sánchez-García, 2012), but less frequent in the scanty studies on satisfaction and loyalty in volunteers at religious megaevents. This lack of studies implies an important research opportunity, but complicates the conceptualisation and instrumentation of that chain.…”

Section: H5: An Increase In Effort and Time Directly And Negatively Influences The Perceivedmentioning

confidence: 99%

Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent

Imizcoz¹,

Gardó²,

Francés³

et al. 2013

Esic Market

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This paper presents a study of the volunteer as an essential agent in the success of any event, and offers recommendations for improving management of megaevents. To achieve this goal we propose a structural model that analyses the multidimensionality of the value concept as antecedent of perceived value, satisfaction and loyalty. The study sample consists of volunteers who participated in the World Youth Day held in Madrid in 2011, obtaining a total number of 1427 cases. The results support all the hypotheses presented in the proposed model. Thus, it confirms that the multidimensionality of the value (spirituality, social value, play and efficiency) is an antecedent of perceived value while confirming the perceived value-satisfaction-loyalty chain. The most important background is play which shows that volunteering is better understood as entertainment, not as a job. Keywords: Event, mega event, volunteerism, value, perceived value, satisfaction, loyalty.

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Section: H5: An Increase In Effort and Time Directly And Negatively Influences The Perceivedmentioning

confidence: 99%

Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent

Imizcoz¹,

Gardó²,

Francés³

et al. 2013

Esic Market

View full text Add to dashboard Cite

show abstract

Customer satisfaction, loyalty, and commitment in online markets

Román¹,

González²,

Idoeta³

2013

ESIC MARKET

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ResumenEl objetivo de la presente investigación es responder al gap investigador existente en la literatura sobre el rol que juega la inteligencia de mercados en la actividad exportadora. Específi-camente se pretende conocer los efectos que ejerce la inteligencia de mercados en las interrelaciones entre las distancias de mercados (doméstico vs. extranjeros) percibidas por los responsables de exportación, las decisiones estratégicas de marketing mix (estandarización vs. adaptación) y el resultado exportador (crecimiento de las ventas exteriores y satisfacción directiva). Los resultados de la investigación obtenidos a partir del desarrollo de un estudio empírico con datos procedentes de una muestra multisectorial de 212 empresas exportadoras españolas revela que: (a) las decisiones estratégicas tendentes a adaptar los elementos de marketing mix a los deseos de los mercados extranjeros tienen un efecto positivo sobre el resultado exportador; (b) de forma aislada, las distancias de mercados, asociadas a las diferencias económicas, legales, sociales, culturales, etc., entre España y los mercados extranjeros, hace que los responsables de exportación tiendan a tomar decisiones conservadoras, plasmadas en un marketing mix internacional estandarizado (similar al empleado en España); (c) sin embargo, cuando se dispone y analiza información relevante de los mercados extranjeros, fruto del desarrollo de procesos de inteligencia de mercados, se reducen las distancias psíquicas percibidas y se muestran comportamientos estratégicos más proactivos (adaptación del marketing mix), redundando en una mejora del resultado asociado a la actividad exportadora.

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Customer satisfaction, loyalty, and commitment in online markets

Román¹,

González²,

Idoeta³

2013

Esic Market

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In recent years, online markets have exploded as a meeting point for businesses and consumers. By studying the online tourist services market, the present study offers a model that explains the process of loyalty generation in online markets. The authors apply structural equation modeling to a sample of consumers of online tourist services. Through this analysis, service quality is shown to be an antecedent of both customer satisfaction and on-line loyalty. Furthermore, customer satisfaction and commitment are also found to be antecedents of online loyalty.

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Identification and measurement of opinion leadership, satisfaction and loyalty in art services

Cited by 3 publications

References 47 publications

Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent

Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent

Customer satisfaction, loyalty, and commitment in online markets

Customer satisfaction, loyalty, and commitment in online markets

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