Seeds are complex structures that unite diploid maternal tissues with filial tissues that may be haploid (gametophyte), diploid (embryo), or triploid (endosperm). These different tissues are subject to distinct, sometimes conflicting, selective forces with respect to control of seed size. The theory of kin conflict does not distinguish between the 'interests' of genes expressed in gametophytes before fertilization and the same genes expressed in embryos or endosperms after fertilization. Maternal tissues are predicted to favor smaller seeds than filial tissues, and filial genes of maternal origin are predicted to favor smaller seeds than filial genes of paternal origin. Consistent with these predictions, seed size is determined by an interplay between growth of maternal integuments, limiting seed size, and of filial endosperm, promoting larger seeds.Within endosperm, genes of paternal origin favor delayed cellularization of endosperm and larger seeds whereas genes of maternal origin favor early cellularization and smaller seeds. The ratio of maternal and paternal gene products in endosperm contributes to the failure of crosses between different ploidy levels of the same species and crosses between species. Small interfering RNAs (siRNAs) have been shown to inhibit the expression of complementary gene sequences. Within seeds, maternally-expressed siRNAs are predicted to associate with growth-enhancing genes and to be expressed before and after fertilization. By contrast, siRNAs associated with growth-inhibiting genes are expected to be expressed in male gametophytes before fertilization but not in endosperm after fertilization.CONTENTS: