We developed a pipeline to identify novel genes regulated by the steroid hormone-dependent transcription factor, estrogen receptor, through a systematic analysis of upstream regions of all human and mouse genes. We built a data base of putative promoter regions for 23,077 human and 19,984 mouse transcripts from National Center for Biotechnology Information annotation and 8793 human and 6785 mouse promoters from the Data Base of Transcriptional Start Sites. We used this data base of putative promoters to identify potential targets of estrogen receptor by identifying estrogen response elements (EREs) in their promoters. Our program correctly identified EREs in genes known to be regulated by estrogen in addition to several new genes whose putative promoters contained EREs. We validated six genes (KIAA1243, NRIP1, MADH9, NME3, TPD52L, and ABCG2) to be estrogen-responsive in MCF7 cells using reverse transcription PCR. To allow for extensibility of our program in identifying targets of other transcription factors, we have built a Web interface to access our data base and programs. Our Web-based program for Promoter Analysis of Genome, PAGen@UIC, allows a user to identify putative target genes for vertebrate transcription factors through the analysis of their upstream sequences. The interface allows the user to search the human and mouse promoter data bases for potential target genes containing one or more listed transcription factor binding sites (TFBSs) in their upstream elements, using either regular expression-based consensus or position weight matrices. The data base can also be searched for promoters harboring user-defined TFBSs given as a consensus or a position weight matrix. Furthermore, the user can retrieve putative promoter sequences for any given gene together with identified TFBSs located on its promoter. Orthologous promoters are also analyzed to determine conserved elements.Estrogens play a critical role in vertebrate reproduction, especially in the development of female sex organs (1). The bulk of estrogen signaling is controlled by estrogen receptors ␣ and  (ER␣ 1 and ER), members of the nuclear receptor superfamily (2) of ligand-inducible transcription factors. ER␣ and ER bind to the estrogen response element (ERE) on the promoters of the genes they regulate. The ERE is a palindrome of RG-GTCA motifs separated by 3 bp (3). These elements are bound by ER dimers, with one receptor binding each motif. The sequence and spatial organization of the ERE is important for the specificity of binding. Although a crystal structure of the DNAbound ER is available (4), the unexpected diversity of DNA response elements mediating transcriptional regulation by ERs has made finding EREs in the genome very difficult. In fact, none of the typical estrogen-responsive genes have consensus EREs.