Coevolutionary processes, which have governed interactions between organisms throughout the history of life, also serve as an engine of ecosystem services for humans. The escalating arms races between plants and herbivores, flowers and pollinators, have generated a cornucopia of foods, raw materials, perfumes, spices, ornamentals, medicines, and drugs. Human history is replete with aesthetic as well as economic inspiration drawn from such plants. Our future may depend on similar inspiration, as we confront novel health, agricultural, and environmental challenges in the face of global change. Summary "Coevolution" was coined to conceptualize escalating arms races between plants and herbivores in evolutionary time, often mediated by natural products. Our current | 63 RAGUSO TA B L E 1 Outline of coevolutionary innovation, ecological diversification, and economic value for the Asparagales, Malpighiales, and Gentianales. Categories featured in Figure 1 are in bold text, with associated letters. Numbered examples are as shown in Figure 1. Note that some plant-pollinator specializations (heterostyly and dioecy) are not strictly coevolutionary, and that presumptively non-coevolutionary adaptations (e.g., toxic nectar) may represent exapted traits derived from coevolutionary origins Biodiversity Biological importance Economic importance Order, Most diverse Family, richness Coevolutionary Innovations Non-Coevolutionary Adaptations H. Foods and Beverages I. Spices, Perfumes, Materials, and Ornamental Plants J. Drugs and Medicines Asparagales Orchidaceae 763 genera 28,000 species A. Obligate Mutualism Yucca-yucca moth pollination [1]; orchid-mycorrhizae seed germination [2] B. Plant-Pollinator specialization arms races extending nectar tubes of orchids [2], iris [3], and tongues of pollinators. Perfume-and oil-based pollination, pollen placement via pollinia (orchids)[4] C.