Identification of innovative technologies for store-based retailing – An evaluation of the status quo and of future retail practices

Stieninger, Mark; Gasperlmair, Johannes; Plasch, Michael; Kellermayr-Scheucher, Marike

doi:10.1016/j.procs.2021.01.108

Cited by 10 publications

(6 citation statements)

References 18 publications

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“…4. Анализ процессуального аспекта цифровизации опирался на следующую классификацию этапов процесса внедрения цифровых технологий в деятельность ритейлеров [Stieninger et al, 2021]:…”

Section: методы исследования / Research Methodsunclassified

Digitalization of management systems in retail industry: Russia in the context of global transformation

Kalashnikov

2023

E-Management

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Digitalization today is one of the most relevant trends on Russian and world retail market that has repeatedly proven its efficiency not only in communications with consumers and store-level operations but also in organizational management. The purpose of the study is to conduct a comparative research of Russian and foreign practice of integrating digital technologies in management systems. The analysis has been based on author’s own model – “technology – management area” matrix – developed through a review of normative and scientific literature. It also has been carried out for ten largest retailers in Russia and ten ones in the world. As a result of the study, key current areas of management systems’ digitalization have been identified for both Russian and foreign retailers. Those areas between the ones, in which Russian companies have already reached global benchmarks, and the ones, in which Russian retail still retains potential for future development, have been distinguished. Recommendations for management systems’ digitalization in retail industry formulated by the author following the results of the analysis can be successfully used not only in research and methodological purposes but also in real-life business practice to increase efficiency of the process concerned.

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Section: методы исследования / Research Methodsunclassified

Digitalization of management systems in retail industry: Russia in the context of global transformation

Kalashnikov

2023

E-Management

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“…In recent times, digital signages have attracted much attention from researchers (Garaus & Wagner, 2019;Grewal et al, 2020;Sharma et al, 2022b;Shoenberger et al, 2021;Stieninger et al, 2021;van de Sanden et al, 2020) This research investigates an empirical model based on UTAUT 2 with two new constructs: aesthetic appeal and designed information.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

“…Different in-store technologies are emerging and becoming part of the customer journey (Grewal et al, 2020;Sharma et al, 2022b), making it difficult for the retailer to choose the right technology that exceeds the individuals' expectations. It becomes imperative for the retailer to know the adoption of digital signages as it is the most frequently used technology in retail (Stieninger et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Analysing Sustainability Reporting Content for Creating Value through Engaging Stakeholders: A Qualitative Approach

Arora¹,

Rathore²

2022

JCCC

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Digital signage is a network of exclusive screens installed in retail stores to display diverse content. Fashion retail stores recognize digital signage as a promising technology in the retail environment. This study investigates how aesthetic appeal and designed information are in the extended Unified Theory of Acceptance and Use of Technology (UTAUT 2) model. Brick-and-mortar retailers have embraced digital signages to converse better and change the way individuals get cues in fashion apparel stores. This research analyses what factors influence an individual's decision to use digital signages in fashion apparel retail stores. The partial least squares method evaluated the research model and validated the hypotheses of the data comprised of 418 self-administered individual responses. The results reveal that designed information is the key predictor of behavioural intentions stimulated by digital signages. The results confirm that aesthetic appeal, designed information, habit, and performance expectancy of behavioural intentions are significant predictors. In contrast, two constructs, effort expectancy and social influence, are non-significant for fashion apparel retail stores

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“…Hal yang baru dan menarik ini pasti akan segera membangkitkan minat konsumen untuk membelinya (Flavián et al, 2019). Konsumen umumnya menyukai pengalaman berbeda dan hybrid-shopping models, yang merupakan perpaduan antara toko retail dan layanan digital (Stieninger et al, 2021).…”

Section: Embodiment Presence and Inter Activity (Epi Cube)unclassified

Inovasi Bisnis Digital di tengah Pandemi COVID-19

Yuliana

2021

jami

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Objektif. Mengetahui bagaimana inovasi bisnis digital di tengah pandemic COVID-19. Literatur ini penting dibuat untuk meningkatkan pengetahuan dan pemahaman mengenai inovasi bisnis digital sehingga pemulihan ekonomi nasional cepat tercapai.Material and Metode. Tulisan ini merupakan tinjauan pustaka. Literatur didapatkan dari Science Direct and Google Scholar. Kata kunci yang digunakan adalah bisnis, digital, e-commerce, inovasi, multimedia. Setelah dilakukan skrining berdasarkan judul, abstrak, dan isi teks secara keseluruhan, didapatkan jurnal sejumlah 10 jurnal.Hasil Inovasi bisnis digital meliputi penggunaan e-commerce, media sosial, dan multimedia untuk menawarkan produk dan jasa. Di samping itu ada teknologi baru yaitu EPI Cube. Teknologi baru ini memberikan pengalaman kombinasi antara virtual dan fisik untuk menampilkan suatu produk. Kreativitas sangat diperlukan untuk meningkatkan pemasaran.Kesimpulan Inovasi bisnis di bidang digital memerlukan sarana dan prasarana multimedia, e-commerce, dan media sosial. Kreativitas diperlukan untuk meningkatkan pemasukan. Kelebihan bisnis digital adalah bisa menjangkau pasaran yang luas.

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Identification of innovative technologies for store-based retailing – An evaluation of the status quo and of future retail practices

Cited by 10 publications

References 18 publications

Digitalization of management systems in retail industry: Russia in the context of global transformation

Digitalization of management systems in retail industry: Russia in the context of global transformation

Analysing Sustainability Reporting Content for Creating Value through Engaging Stakeholders: A Qualitative Approach

Inovasi Bisnis Digital di tengah Pandemi COVID-19

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