Identification of key variables and constructs in the context of wine tasting room: importance-performance analysis

Haverila, Matti J.; Haverila, Kai; Twyford, Jenny Carita

doi:10.1108/ijwbr-02-2020-0006

Cited by 7 publications

(10 citation statements)

References 81 publications

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“…These are for the traditional parameters of our findings such as the region of origin [10], the variety of grapes [14], the price [15], and the quality certificates [18], and for the sustainability parameters [17,56], the organic [22], without alcohol [25], and without sulfite [21]. Furthermore for the organoleptic parameters of our findings similar results are recorded too [73,74], and for the appearance parameters such as brand name [16], and labeling [51].…”

Section: Discussionsupporting

confidence: 85%

The Impact of COVID-19 on Consumers’ Motives in Purchasing and Consuming Quality Greek Wine

et al. 2022

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In the rising post COVID-19 period the world is different not only from the economic point of view but also from the social and cultural point, including the selection of goods, and foods by the “new” customers. Wine is a major daily drink worldwide, affecting the lives of consumers worldwide. The aim of the study was to investigate the impact of COVID-19 on consumers’ motives for quality wine, namely the Greek wine and the local Samos’ Greek wine, assessing possible changes in their wine habits effecting current and future wine production, consumption, and sustainable regional development. Consumers’ motives were tested using variables of wine purchase and consumption (such as place of purchase, money spent, amount consumed, accompaniment meals), and preference for quality wine (such as traditional, appearance, organoleptic, sustainable, general characteristics). A self-response questionnaire survey was carried out in January and February 2022 on a sample of 1493 participants through the Google platform. Basic statistical tools, combined with cross and Chi-square tests were used in order to analyze the collected data. The results show interesting changes in consumers’ motives in the new rising global era. The participants buy less from supermarket (−4.2%), more via online (+1.8%) and equally from other places, the majority one bottle per month spending 10 to 20 euros today. They consume less wine (−5.1%), the majority one bottle per month, preferable at home (+6%), with friends (+1.6%), rather than at the restaurant (−8.2%), the club/bar (−8.9%), the night club (−5.8%), or during celebration (−3.2%). They continue to prefer the “red with red, white to white” accompaniments with meals. They select quality wines based on the conventional variables with emphasis to the taste (94.5%), aroma (83.9%), value for money (72.8%). The participants expressed similar motives for the quality Samos’ wines. However, even though they are aware of its high quality (92.9%), only 53% of them have tasted them, and fewer are consuming then occasionally (32.3%). Our findings indicate that the sustainability, and growth of the quality wine in the new socioeconomic era, should focus on the easy access (including on line), the consumption at home, with friends and family, keeping the same preferences between different kinds of wine with the different meals for the consumers.

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Section: Discussionsupporting

confidence: 85%

The Impact of COVID-19 on Consumers’ Motives in Purchasing and Consuming Quality Greek Wine

et al. 2022

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“…Reliability menunjukkan adanya kemampuan dari perusahaan di dalam menyediakan layanan yang sudah dijanjikan secara andal serta konsisten. Dengan sistem yang dapat diandalkan akan berpengaruh pada repurchase intention (Haverila, Haverila, & Twyford, 2021).…”

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“…Responsiveness terbukti sebagai salah satu konstruk yang penting di dalam melayani konsumen/pelanggan, dimana responsiveness mengacu pada kesediaan di dalam penyediaan layanan yang cepat dan dalam membantu pelanggannya (Haverila et al, 2021). Dengan responsiveness yang tinggi maka pelanggan pun akan melakukan repurchase intention (Slack, Singh, & Sharma, 2020).…”

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“…Customer satisfaction juga berperan dalam memediasi hubungan reliability dengan repurchase intention, dengan layanan yang dapat diandalkan akan menciptakan rasa kepuasan pada pelanggan, yang kemudian pelanggan ingin melakukan pembelian kembali di masa depan (Haverila et al, 2021). Selain itu, customer satisfaction juga berperan dalam memediasi hubungan responsiveness dengan repurchase intention, yaitu ketika perusahaan dapat memberikan respon yang cepat kepada pelanggannya, membuat pelanggan menjadi yakin dalam melakukan pembelian sehingga pelanggan pun akan merasa puas yang berujung pada pembelian kembali di kemudian hari (Slack et al, 2020).…”

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S-Commerce Cues Sebagai Prediktor Terhadap Repurchase Intention: Customer Satisfaction Sebagai Variabel Mediasi

Sherly

Keni

2022

JMIEB

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Penelitian ini dilakukan untuk memprediksi repurchase intention melalui s-commerce cues (reliability dan responsiveness) dan customer satisfaction sebagai variabel mediasi. Sebanyak 155 responden yang dapat digunakan pada penelitian ini. Pengujian hipotesis menggunakan Partial Least Square – Structural Equation Modelling (PLS-SEM) dengan software berupa SmartPLS. Dalam penelitian ini, reliability dan customer satisfaction dapat memprediksi secara positif serta signifikan pada repurchase intention, namun responsiveness dapat memprediksi secara positif repurchase intention, namun tidak signifikan. Reliability dan responsiveness dapat memprediksi secara positif dan signifikan customer satisfaction. Customer satisfaction juga dapat memediasi reliability dan responsiveness pada repurchase intention. Melalui penelitian ini, s-commerce dapat mengimplementasikan strategi pemasaran dengan memperhatikan reliability, responsiveness, dan customer satisfaction yang dapat meningkatkan repurchase intention.This study is to shows how customer satisfaction mediates the relationship between s-commerce (social commerce) cues (i.e. reliability and responsiveness) and repurchase intention. Data was collected, where 155 respondents can be used for this study. The hypothesis testing used in this study is Partial Least Square – Structural Equation Modelling (PLS-SEM) analysis with SmartPLS software. The study shows that reliability and customer satisfaction has positive and significant effect on repurchase intention, but responsiveness has been found not significant, but has positive effect on repurchase intention. Reliability and responsiveness has been found positive and significant on customer satisfaction. Customer satisfaction has been found can mediate reliability and responsiveness toward repurchase intention. From this study, s-commerce can implement their marketing strategies through reliability, responsiveness and customer satisfaction that may leads to repurchase intention.

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“…Beberapa hal positif yang dapat diambil dari promosi mulut ke mulut adalah biaya promosi yang sangat murah sehingga dapat menekan biaya secara lebih efisien, (Engel, 2006). Word of mouth adalah orang yang berbicara secara positif atau negatif tentang suatu produk atau jasa yang sedang dikonsumsi oleh pihak lain, (Haverila, Haverila, & Twyford, 2020). Saat ini word of mouth dapat dilakukan melalui tatap muka atau dengan media sosial.…”

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Fasilitas Aplikasi Pendidikan dan Suasana Akademik Dapat Menciptakan Kepuasan dan Dampaknya Terhadap Word of Mouth Mahasiswa

Wisnalmawati

Handayani

Conceicao

2021

eJEBA

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The importance of building word of mouth as an efficient promotion in universities. The purpose of this study is the Educational application facilities and academic atmosphere influence word of mouth promotion, satisfaction as a mediating variable. The research approach used quantitative. The population of this study were all Master of Management students, the sample was a portion of Master of Management students, the sampling technique used purposive sampling with respondents from four universities in Indonesia. The analysis technique used is the Structural Equational Model (SEM) with the PLS Program. The results showed that 1. Application facilities and academic atmosphere did not affect word of mouth. 2. Application facilities and academic atmosphere influence word of mouth promotion which is mediated by student satisfaction. The novelty of this research is to create student satisfaction so that it can increase word of mouth. The results of this study contribute to the development of models of consumer behavior. For the University, improving the learning application training facilities will make it easier to store soft data for accreditation and accelerate the graduation of quality students so as to create satisfaction that has a positive impact by word of mouth.

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Identification of key variables and constructs in the context of wine tasting room: importance-performance analysis

Cited by 7 publications

References 81 publications

The Impact of COVID-19 on Consumers’ Motives in Purchasing and Consuming Quality Greek Wine

The Impact of COVID-19 on Consumers’ Motives in Purchasing and Consuming Quality Greek Wine

S-Commerce Cues Sebagai Prediktor Terhadap Repurchase Intention: Customer Satisfaction Sebagai Variabel Mediasi

Fasilitas Aplikasi Pendidikan dan Suasana Akademik Dapat Menciptakan Kepuasan dan Dampaknya Terhadap Word of Mouth Mahasiswa

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