Herpes simplex virion protein 16 (VP16) contains two strong activation regions that can independently and cooperatively activate transcription in vivo. We have identified the regions and residues involved in the interaction with the human transcriptional coactivator positive cofactor 4 (PC4) and the general transcription factor TFIIB. NMR and biochemical experiments revealed that both VP16 activation regions are required for the interaction and undergo a conformational transition from random coil to R-helix upon binding to its target PC4. The interaction is strongly electrostatically driven and the binding to PC4 is enhanced by the presence of its amino-terminal domain. We propose models for binding of VP16 to the core domains of PC4 and TFIIB that are based on two independent docking approaches using NMR chemical shift changes observed in titration experiments. The models are consistent with results from site-directed mutagenesis and provide an explanation for the contribution of both acidic and hydrophobic residues for transcriptional activation by VP16. Both intrinsically unstructured activation domains are attracted to their interaction partner by electrostatic interactions, and adopt an R-helical conformation around the important hydrophobic residues. The models showed multiple distinct binding surfaces upon interaction with various partners, providing an explanation for the promiscuous properties, cooperativity, and the high activity of this activation domain.Eukaryotic gene transcription by RNA polymerase II requires the assembly of many proteins on the promoter region (1-3). The rate of transcription is enhanced by transcriptional activators, through recruitment of chromatin remodeling enzymes and through facilitating the assembly of the preinitiation complex (PIC) 1 (4, 5). One of the best characterized activators is the herpes simplex virion protein 16 (VP16), also known as Vmw65, ICP25, or R-TIF (6, 7). The carboxy-terminal region (residues 410-490) of this protein contains two potent transcription activation domains (TADs) (8, 9) that can target many proteins of the RNA polymerase II transcription machinery, such as TBP (10), TFIIA (11,12), TFIIB (13), the RAP74 subunit of TFIIF (14), the p62 component of TFIIH (15), the TBP-associatedfactors hTAF II 31 (16), dTAF II 40 (17), hTAF II 32 (18), the human cofactor PC4 (19,20), CBP (21,22), and p300 (23,24). The two functional regions in this acidic VP16 activation domain (VP16ad) are independently able to activate transcription in vivo via distinct pathways (8,17,22,(25)(26)(27). Both subdomains, VP16ad/n (412-453) and VP16ad/c (454-490), have been extensively studied by mutational analysis, indicating key roles for specific hydrophobic and acidic residues (26-29). The TADs of transcription factors often lack a folded structure under physiological conditions †