Regulation of the FLO11 adhesin is a model for gene expression control by extracellular signals and developmental switches. We establish that the major mRNA decay pathway regulates FLO11 expression. mRNA deadenylation of transcriptional repressors of FLO11 by the exonuclease Ccr4 keeps their levels low, thereby allowing FLO11 transcription.C ELL-wall adhesins mediate attachment between cells and to abiotic substrates. Adhesion is key for the ability of unicellular yeasts to change morphology, mate, invade substrates and host cells, and associate into protective multicellular communities, such as biofilms and flocs (reviewed in Bruckner and Mosch 2012). These pathways are important for industrial applications and in the context of human disease caused by fungal pathogens (Hoyer et al. 2008;Finkel and Mitchell 2011;Liu and Filler 2011; Bruckner and Mosch 2012). In the model yeast Saccharomyces cerevisiae, the cell-wall adhesin Flo11 mediates many such adhesion-related phenotypes, such as attachment to polystyrene and formation of multicellular structures called "mats" (Lo and Dranginis 1998;Guo et al. 2000;Reynolds and Fink 2001). Mats form when yeast cells spread over a semisolid agar substrate and have a defined "floral" architecture, suggestive of a developmental pathway (Reynolds and Fink 2001). The regulation of the expression of the FLO11 gene has long served as a model for understanding how extracellular signals, developmental pathways, and epigenetic mechanisms impinge on gene expression (reviewed in Bruckner and Mosch 2012). The expression of FLO11 depends on the environmental context (e.g., nutrient limitation, quorum sensing) and is regulated by a range of transcriptional activators and repressors under the control of signaling pathways. For example, the cAMP/PKA pathway, the mitogen-activated protein kinase pathway, and the pH-responsive Rim101 pathway all regulate the expression of FLO11 through transcriptional activators such as Flo8, Ste12, Tec1, and Rme1 and repressors such as Sfl1, Nrg1, Nrg2, and Sok2 (Lo and Dranginis 1998;Kuchin et al. 2002; Braus et al. 2003;Vyas et al. 2003;Chen and Fink 2006; Bruckner and Mosch 2012). Epigenetic mechanisms also control FLO11 expression (Halme et al. 2004).The mRNA decay pathway is important for the control of mRNA stability and translation (Goldstrohm and Wickens 2008). The components of this pathway include the Ccr4-NOT mRNA deadenylase complex, which shortens the mRNA poly(A) tail as the first step leading to mRNA decay; the decapping enzyme Dcp1/Dcp2 catalyzing 59 cap hydrolysis following deadenylation; the exonuclease Xrn1 that degrades the mRNA after decapping; and decapping activators such as the RNA helicase Dhh1 (Parker and Song 2004;Goldstrohm and Wickens 2008). While deadenylation and decay act on all transcripts during their life cycle, it is thought that additional, gene-specific effects also occur (Beilharz and Preiss 2007;Lackner et al. 2007). This is manifested in transcripts displaying different steady-state distribution of poly(A) ...