Identifying and Measuring the Weights of Halal Compliance Rating (HCR) Components of Best Halal Practices by Applying AHP Method

Azam, Siddique E; Abdullah, Moha Asri; Ahmad, Anis Najiha

doi:10.30659/ijibe.6.2.104-118

Cited by 4 publications

(5 citation statements)

References 4 publications

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“…For the present research, the goal is to rate and rank the halal compliance performance of restaurants in Malaysia. The criteria are the 10 dimensions of HCR adopted from the earlier study of the author (Azam et al. , 2021).…”

Section: Methodsmentioning

confidence: 99%

“…The present study incorporates 10 HCR components identified in prior research by Azam et al. (2021).…”

Section: Literature Reviewmentioning

confidence: 99%

“…At this stage of the research, the identified 10 HCR dimensions are weighted applying pairwise comparison matrix (PCM) of AHP by involving experts from relevant fields. In this regard, the weights of the HCR dimensions were measured by the researcher in a previous study (Azam et al. , 2021).…”

Section: Data Analysis and Findingsmentioning

confidence: 99%

“…The PCM for the ratings, which are excellent (Ex), very good (VG), good (G), satisfactory (Sf) and poor (P), as well as their respective local weights, are calculated from the AHP matrix. Similar steps have been carried out, as Azam et al. (2021) applied to measure the weights of HCR dimensions to measure the local weights of five different rating intensities.…”

Section: Data Analysis and Findingsmentioning

confidence: 99%

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Ranking and rating halal-certified restaurants in Malaysia: an application of AHP

Azam,

Ahmad,

Jaiyeoba

2024

JIMA

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Purpose The purpose of the study is to measure the performance level of halal compliance practices by the halal-certified restaurants in Malaysia and rank and rate them based on several dimensions of halal compliance. Design/methodology/approach A total of 320 halal restaurants were surveyed. The absolute measurement approach of the analytic hierarchy process (AHP) was applied to rank and rate the restaurants. Finally, ANOVA and independent t-test were applied to assess if there is any significant difference in halal compliance performance between different groups of the respondents. Findings The AHP application resulted in only 19 restaurants (5.94%) achieving an “Excellent” rating. A significant difference has been observed between different groups of the respondents regarding their halal compliance performance. Research limitations/implications An onsite audit and ranking of all the restaurants in Malaysia were beyond the scope of the study. The research was able to rank only 320 restaurants across Malaysia. Practical implications The findings and methodology of the study will provide policymakers with a clear roadmap for establishing a comprehensive rating system in the fields of the halal food industry to enhance the quality and integrity of the halal food management system. Originality/value To the best of the authors’ knowledge, this is the first time an empirical approach, like AHP, has been used to determine how Malaysia’s halal-certified restaurants stack up against one another. Similar studies can be carried out in other sectors of the halal industry as well as in similar context.

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Section: Methodsmentioning

confidence: 99%

“…The present study incorporates 10 HCR components identified in prior research by Azam et al. (2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Section: Data Analysis and Findingsmentioning

confidence: 99%

Section: Data Analysis and Findingsmentioning

confidence: 99%

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Ranking and rating halal-certified restaurants in Malaysia: an application of AHP

Azam,

Ahmad,

Jaiyeoba

2024

JIMA

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“…Data Extraction, Synthesis, and interpretation for this demographic of Muslim travellers, satisfying their desire for halal as well as sustainable food and lifestyle products. As a result, more hotels, restaurants, and travel agencies are looking for halal certification to serve this growing market (Azam et al, 2021).…”

Section: • Presentationmentioning

confidence: 99%

Intersection Between Modern Technologies and Halal Tourism

Azam,

Muflih,

Al Haq

2024

JMIFR

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The rapid pace of digital innovation has significantly impacted various sectors, including tourism. The convergence of halal tourism and digital innovation offers unprecedented possibilities. However, how the fusion between modern technologies and halal tourism can enhance Muslim travellers’ experiences is still not clear. It is crucial to understand the dynamics of amplification through digital avenues, focusing on convenience, accessibility, and cultural enrichment. Simultaneously, the multifaceted ramifications of digital mechanisms and platforms on Muslim travellers’ journeys are poorly understood. Hence, the current study aims to understand Muslim travellers’ preferences and expectations regarding digital innovations in halal tourism. Moreover, it also aims to gain a holistic understanding of their experiences with digital tools in the industry. To achieve the objectives, the study adopts the methodology of reviewing existing literature from various sources. The study provides useful insights into digital innovations. For example, halal-conscious travellers can find comprehensive information on digital platforms; Halal food delivery apps make halal food easy to get. In addition, Muslim travellers can better connect with their destinations through virtual tours of historical landmarks and Indigenous customs using Augmented Reality (AR). At the same time, halal-conscious travellers benefit from an intricate web of experiences, recommendations, and insights woven through online forums, social media groups, and travel blogs. Hence, this study is significant in highlighting the connection between halal tourism and the digital resurgence and the transformative power of technology in enhancing Muslim travellers’ experience. Practical insights for stakeholders in the overlapping fields of halal tourism and technology are explored, including the effects of digital enablers on accessibility, cultural engagement, and community nexus. Furthermore, the findings encourage the development of strategies to cater to the evolving aspirations of travellers seeking Muslim-friendly products and services in the digital era.

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Developing a model for measuring performance of universities in fragile countries and its application in Somali universities

Mohamed,

Islam,

Zainudin

et al. 2024

JARHE

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PurposeThe study addresses the critical need for a performance measurement model tailored to universities in fragile countries. It aims to identify and prioritise criteria and sub-criteria within the model, specifically designed to accommodate the unique challenges faced by the higher education institutions in fragile nations.Design/methodology/approachThe study employs the analytic hierarchy process (AHP) methodology, combining responses from respondents in four fragile countries: Somalia, Afghanistan, Sudan and Chad. The absolute measurement approach of AHP was employed for the final ranking of 15 Somali universities.FindingsThe study unveils a comprehensive performance measurement model customised for fragile countries. It identifies the necessary criteria and sub-criteria to assess university performance in such challenging contexts. The findings also reveal the significant performance disparities among 15 Somali universities, shedding light on areas for improvement.Research limitations/implicationsThis study’s small sample of countries and response bias are its limitations. The study is limited to fragile countries and may not fully depict the complexity of issues experienced by all types of universities.Practical implicationsThis research provides a practical guide for universities in fragile countries to enhance their performance in the face of unique challenges. The model offers a framework for fostering quality practices, improving education quality and enhancing overall performance. Decision-makers and educators can leverage this model to drive changes within their institutions.Originality/valueThis research pioneers a performance-measuring model for fragile countries, filling a long-standing gap in the literature. It provides novel insights into the challenges of judging university performance in demanding contexts and is useful for academics, policymakers and top management of institutions.

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Identifying and Measuring the Weights of Halal Compliance Rating (HCR) Components of Best Halal Practices by Applying AHP Method

Cited by 4 publications

References 4 publications

Ranking and rating halal-certified restaurants in Malaysia: an application of AHP

Ranking and rating halal-certified restaurants in Malaysia: an application of AHP

Intersection Between Modern Technologies and Halal Tourism

Developing a model for measuring performance of universities in fragile countries and its application in Somali universities

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