Identifying competencies for future graphic design graduates in Malaysia: A Delphi study

Wong, Shaw-Chiang; Idris, Muhammad Zaffwan; Tan, Wee-Chuen

doi:10.24867/jged-2021-3-013

Cited by 4 publications

(5 citation statements)

References 31 publications

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“…The data collected were analysed following a two-step procedure. Competency constructs and items for GD graduates, developed by Wong, Idris and Tan (2021) reach the final solution. Factors with eigenvalue of 1 or greater were retained because they were deemed as valid factors (Field, 2013;Hair et al, 2010).…”

Section: Data Analysis and Results Of The Studymentioning

confidence: 99%

“…Section Five comprises a list of 108 items as shown in Table 1. These items were the performance indicators of the 29 competency constructs developed by Wong, Idris and Tan (2021). The participants were requested to examine and reflect on the items and self-evaluate their competency levels based on a 5-point Likert scale as proposed by Dreyfrus and Dreyfus (1986), where: 1 = Novice; 2 = Advanced Beginner; 3 = Competent; 4 = Proficient; and 5 = Expert.…”

Section: Instrumentationmentioning

confidence: 99%

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Validation of a preliminary competency assessment scale for Malaysian graphic design graduates

Wong¹,

Idris²

2022

J. Graph. Eng. Des.

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The criteria for measuring the competency levels of graphic design (GD) graduates have continuously been shaped by the changing context of practice. However, previous studies provide little evidence on the existence of an effective competency assessment scale for GD graduates. The purpose of the study is to evaluate the psychometric properties of a preliminary competency assessment scale for GD graduates in Malaysia. 207 final year GD degree students in Malaysia were sampled to validate the scale. The data was analysed using exploratory factor analysis and Cronbach’s reliability test. The results suggested that the preliminary scale consists of 12 constructs and 59 items under five competency dimensions. All 12 constructs yielded high internal consistency values, ranging between .723 and .914. Theoretically, the validated scale contributed to a new body of knowledge to the competency assessment of GD graduates in Malaysia. Practically, the findings provided relevant stakeholders with prescribed standards of performance and appropriate tools to assess the competency levels of new entrants to the GD profession.

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Section: Data Analysis and Results Of The Studymentioning

confidence: 99%

Section: Instrumentationmentioning

confidence: 99%

Validation of a preliminary competency assessment scale for Malaysian graphic design graduates

Wong¹,

Idris²

2022

J. Graph. Eng. Des.

Self Cite

View full text Add to dashboard Cite

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“…Certainly, present-day graphic design employers in Ghana have high expectations (Opoku, Appiah & deGraft-Yankson 2020). They are looking for well-prepared and dedicated designers who can work in a wide array of media, including print, digital, and interactive media (Dziobczenski & Person 2017; Opoku, Appiah & deGraft-Yankson 2020; Wong et al 2021). Various new career paths are offered by the employers including UI/UX designer, interactive designer, creative strategist, digital designer, brand visual designer, marketing content designer, design and marketing experts, communication designer, usability expert, and so forth (Opoku, Appiah & deGraft-Yankson 2020).…”

Section: Competencies Of Graphic Designermentioning

confidence: 99%

Readiness to Enter the Workforce: Perceptions of Graphic Design Students Against Market Demands

2024

ADS

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Studies have revealed that employers of newly hired graphic design graduates are not well prepared. Interestingly, this triggers further research to discover insight to the workforce readiness gap among graphic design students. This present study then sought to explore the perceptions of graphic design students in their quest to enter the workforce in their demand of the market. To that end, an online survey questionnaire was designed and administered to 102 graphic design students enrolled in the final year of their undergraduate degree programme. The study revealed that there are deficits of professional competencies in the area of coding, responsive design and prototyping tools. Meanwhile, graphic design students assessed their creativity, handling deadline and project management competencies as the high. The findings of this study are useful for improving the education and employability of graphic designers as they provide a consistent language to pertinent stakeholders about the requirements for new entrants to the graphic design industry.

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“…The quality of competent graduates will affect the effectiveness of work performance so the supervisors and profesionals need to work hand in hand to educate students more intergrated and strategic (Wong, Zaffwan Idris & Tan, 2021).…”

Section: State Of the Artmentioning

confidence: 99%

Young interior designers’ creative pattern to draw potential consumers’ attention: Expectation, capital, and strategy

Marimba,

Faizin,

Widodo

et al. 2024

J. Graph. Eng. Des.

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One of the initial problems faced by young interior designers is to make a creative pattern to draw potential consumers’ attention. Their belief in the creative pattern should fit consumers’ expectations. This study scrutinized the relationship between young interior designers and potential consumers about both expectation, designers’ capital, and designers’ strategy to cap-ture the pattern in the design market. To this end, young interior designers (n=100) and potential design consumers (n=100) were recruited as respon-dents. Multiple linear regression and ordinal logisic regression were applied. The data analysis result demonstrated young designers’ marketing patterns to draw potential consumers’ attention. A correlation was found between young designers and design consumers. The expectation, capital, and strategy of designers were found to be interrelated by 48.1%, while those of consumers were interrelated by 28.6%. The research variables, which are designer capital, designer strategy and the two respondent groups, were found to have an impact on the expectation by 94.5%. This study concludes that young designers have a marketing pattern to draw poten-tial consumers’ attention. It showed a relationship between designers’ and consumers’ expectations, designers’ capital or information received by consumers, and designers’ strategy. This study may serve as a refer-ence for young designers’ behaviors when entering the market design.

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Identifying competencies for future graphic design graduates in Malaysia: A Delphi study

Cited by 4 publications

References 31 publications

Validation of a preliminary competency assessment scale for Malaysian graphic design graduates

Validation of a preliminary competency assessment scale for Malaysian graphic design graduates

Readiness to Enter the Workforce: Perceptions of Graphic Design Students Against Market Demands

Young interior designers’ creative pattern to draw potential consumers’ attention: Expectation, capital, and strategy

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