2016
DOI: 10.1007/s11356-016-7791-x
|View full text |Cite
|
Sign up to set email alerts
|

Identifying effective factors on consumers’ choice behavior toward green products: the case of Tehran, the capital of Iran

Abstract: The environment is increasingly turning to a vital and very important issue for all people. By increasing environmental concerns as well as legislating and regulating rules on the protection of the environment and the emergence of green consumers, implementing green marketing approach for organizations seems to be more crucial and essential. As a result, the need for ecological products and green business activities compels companies to combine environmental issues with marketing strategies. The first step in … Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

12
64
2
2

Year Published

2018
2018
2024
2024

Publication Types

Select...
6
1

Relationship

0
7

Authors

Journals

citations
Cited by 69 publications
(80 citation statements)
references
References 75 publications
12
64
2
2
Order By: Relevance
“…This study also finds no relationship between social value and willingness to pay for biofuels. This result is not consistent with the findings of Biswas and Roy [32] and Rahnama and Rajabpour [41], who found a positive relationship between social value and sustainable consumption behaviour. This might be due to the insignificant value that some of the respondents attached to the use of biofuels and to gaining social approval or making a good impression.…”
Section: Discussioncontrasting
confidence: 99%
See 3 more Smart Citations
“…This study also finds no relationship between social value and willingness to pay for biofuels. This result is not consistent with the findings of Biswas and Roy [32] and Rahnama and Rajabpour [41], who found a positive relationship between social value and sustainable consumption behaviour. This might be due to the insignificant value that some of the respondents attached to the use of biofuels and to gaining social approval or making a good impression.…”
Section: Discussioncontrasting
confidence: 99%
“…Finally, a positive relationship between the epistemic value and drivers' willingness to pay for biofuels can be observed in the results of this research, which is consistent with the findings of Rahnama and Rajabpour [41] and Suki [54]. There was more interest shown towards paying for biofuels by those drivers who had a desire or curiosity for knowledge and novelty.…”
Section: Discussionsupporting
confidence: 89%
See 2 more Smart Citations
“…The 'indifferent' represent the largest and the least involved group. They are convinced that they cannot do anything to solve the environmental problems; they are, in most cases, the poorer class (Rahnama and Rajabpour, 2017).…”
Section: Green Marketing Stakeholdersmentioning
confidence: 99%