Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018

Rezazade, Faeze; Summers, Jane; Ong, Derek Lai Teik

doi:10.1108/bfj-02-2021-0140

Cited by 6 publications

(6 citation statements)

References 40 publications

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“…Understanding consumers' attitudes and reactions to the introduction of new packaging technology such as freshness indicators, QR ink indicators, smart caps, radiofrequency indicators and so on, can help stakeholders to understand how to satisfy consumers' needs and make food supply chains more sustainable and trustworthy. The use of these innovative packaging labels can also help food regulators and standard/certification bodies to address problems of information failure by ensuring stakeholders not only about the safety of products traded and consumed but also providing clarifications of fraud vulnerability which can enhance traceability, trust and consumers' confidence along food supply chains (Rezazade et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

“…Thus, considering that the cost of biosensors for large scale production is lower than our estimated premium price, companies investing on smart tags could be rewarded by differentiating their products from competitors because also in absence of risk there might be consumers who are willing to pay a premium price for smart biosensors. The use of these innovative packaging labels can also help food regulators and standard/certification bodies to address problems of information failure by ensuring stakeholders not only about the safety of products traded and consumed but also providing clarifications of fraud vulnerability which can enhance traceability, trust and consumers' confidence along food supply chains (Rezazade et al, 2021).…”

Section: Implications For Consumers Retailers and Food Processorsmentioning

confidence: 99%

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The use of smart biosensors during a food safety incident: Consumers' cognitive‐behavioural responses and willingness to pay

Nocella

Cerroni

2022

Int J Consumer Studies

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Intelligent and active packaging could allow consumers to control cognitive reactions linked to the risk of consuming food products contaminated by microbiological pathogens and thus mitigating negative consequences of food safety incidents. However, despite advances in technology, consumers' reactions and willingness to pay for active and intelligent packaging in the absence and presence of food safety incidents remain somewhat unexplored. To fill such a gap this study incorporates protection motivation theory (PMT) within a contingent valuation survey conducted in the UK to explore consumers' behavioural responses to risk communication in the absence and presence of a food safety incident. These responses were moderated by the possibility of buying hypothetical meat products marketed with biosensors informing consumers of the presence of bacteria post-purchase. A singular approach was developed to identify the following four behavioural responses of the PMT's cognitive mediating process: no response, fear, low response and danger control. Results indicate that the theoretical components of PMT play a different role in the absence and presence of food safety incidents. Respondents who receive risk information are willing to pay more than other participants to adopt precautionary behaviour and that purchasing behaviour varied across these four cognitive-behavioural responses. Governmental institutions, the food industry and retailers should consider working together to reassure consumers by investing in technology that may help consumers to mitigate fear during a food safety incident, but also to develop appropriate risk communication strategies that should focus more on the cognitive-behavioural outcomes analysed in this study.

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Section: Discussionmentioning

confidence: 99%

Section: Implications For Consumers Retailers and Food Processorsmentioning

confidence: 99%

The use of smart biosensors during a food safety incident: Consumers' cognitive‐behavioural responses and willingness to pay

Nocella

Cerroni

2022

Int J Consumer Studies

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“…For example, the most stringent food safety measures (Yadav et al. , 2022) and food fraud vulnerability assessment (Rezazade et al. , 2021) should be implemented.…”

Section: Discussionmentioning

confidence: 99%

“…The government and third parties should strengthen the supervision of food safety issues to ensure that these companies can recall products more quickly. For example, the most stringent food safety measures (Yadav et al, 2022) and food fraud vulnerability assessment (Rezazade et al, 2021) should be implemented. In fact, especially after COVID-19, consumers are paying more attention to healthy and nutritious food than ever before (Qi et al, 2020).…”

Section: Practical Implicationsmentioning

confidence: 99%

“…Food recall refers to the activities of corporations to promptly eliminate or reduce food safety hazards by offering exchange, return or supplement of a batch or category of unsafe food (SAMR, 2020). In recent years, food safety issues have become more severe and are rising (Rezazade et al, 2021). In China, in 2021 alone, 80.27 million consumer products were recalled, of which food recalls accounted for more than 54.3% (Tong, 2022).…”

Section: Introductionmentioning

confidence: 99%

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Does a corporation’s food recall strategy affect its brand image and consumers’ intention to purchase? A study in the context of cereal recall in China

Cui

Han

et al. 2022

BFJ

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PurposeFood recalls are more potentially harmful than other product recalls. This research aimed to investigate the effect of the recall strategies of food corporations on their brand image and consumers’ purchase intention.Design/methodology/approachThis study adopts a between-subjects experiment of 2 (corporate recall strategy: voluntary recall, mandatory recall) *3 (food recall level (severity): high, medium, low), and recruits 224 consumers involved in cereal product recall in China. The authors inductively examine the effects of voluntary and mandatory recall on consumer perception and behavior intentions in the recall process.FindingsVoluntary recall (vs. mandatory recall) will improve corporate brand responsibility image (vs. brand ability image) and consumers’ purchase intention to focal brand (vs. competitive brand and organic brand). Perceived corporate legitimacy and food safety play a mediating role. The former has a greater positive impact on brand image, and the latter has a more significant favorable influence on purchase intention. Furthermore, recall level has a moderating effect on the association between corporate recall strategy and perceived food safety, but is not significant in the effect of corporate recall strategy on perceived corporate legitimacy.Originality/valuePrevious inconsistent conclusions cannot effectively guide food corporations to manage recall strategies. This paper demonstrates the response mechanism of the recall strategy from the perspective of corporate social responsibility, which is beneficial to food safety crisis management and research.

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Food Safety 4.0

Trollman,

Bader,

Luo

et al. 2024

Food Industry 4.0

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Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018

Cited by 6 publications

References 40 publications

The use of smart biosensors during a food safety incident: Consumers' cognitive‐behavioural responses and willingness to pay

The use of smart biosensors during a food safety incident: Consumers' cognitive‐behavioural responses and willingness to pay

Does a corporation’s food recall strategy affect its brand image and consumers’ intention to purchase? A study in the context of cereal recall in China

Food Safety 4.0

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