Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg

Kulibanova, Valeriia V.; Teor, Tatiana R.

doi:10.5922/2079-8555-2017-3-7

Cited by 7 publications

(5 citation statements)

References 11 publications

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“…The results of this paper reveal that age can be a significant factor for deciduous landscape preference, which can be helpful to understand our target group in the planning process of deciduous landscape, especially elderly people. As a new trend in China, the deciduous landscape can strengthen the sense of belonging and well-being, but it cannot be a successful brand until all the local stakeholders are satisfied [49,55,56]. Providing deciduous landscape that takes elderly people's needs and preferences into consideration could increase the usage by elderly people and potentially improve their health, both physically and mentally.…”

Section: Discussionmentioning

confidence: 99%

Naturalness in the City: Demographic Groups’ Differences in Preference for Deciduous Landscape

et al. 2021

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In the past few years, deciduous landscape conservation has become a trend in China; however, the theoretical support is still limited, and the impact of demographic characteristics on people’s attitude toward deciduous landscape still needs to be explained. This study aimed at exploring the differences among demographic groups through Likert scale questionnaires of 981 respondents. The results show that of all characteristics, only age has a significant influence on deciduous landscape preference. However, there is a paradox for elderly people: they have the highest preference for deciduous landscape and the lowest intention to keep deciduous landscape in their lives at the same time. Moreover, the elderly tend to care about the underlying surface of deciduous landscape while the reliable predictor for other age groups is the color of fallen leaves. These findings can be useful for practical applications, which might guide future development of deciduous landscape planning and maintenance.

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Section: Discussionmentioning

confidence: 99%

Naturalness in the City: Demographic Groups’ Differences in Preference for Deciduous Landscape

et al. 2021

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“…What complicates the boosting city image process is the wide range of stakeholders and a common acceptability to city image. In the long term, economic changes at regional and international levels, on the one hand, and political changes at organizational and national levels, on the other hand, have a major impact on branding objectives (Kulibanova & Teor, 2017). It is thus essential to recognise the city image to create a meaningful urban brand.…”

Section: Discussionmentioning

confidence: 99%

“…Consequently, cities present uncoordinated, contradictory and chaotic images instead of a clear, bright and coherent image. This may cause many difficulties in branding or rebranding a city due to its long process and stakeholders involvement (Kulibanova & Teor, 2017). Considering the significance of city image in the creation of a certain brand for the city, this study attempts to identify variables and explain the relationship between the variables affecting the city image as a paradigmatic model of city branding and urban sustainable development.…”

Section: Introductionmentioning

confidence: 99%

Boosting city image for creation of a certain city brand

Dastgerdi¹,

Luca²

2019

Geographica Pannonica

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Global cities are increasingly competing together in order to showcase themselves as the best destination for tourists, investors, and talented people. During the last four decades, there has been a growing interest in City branding. It takes place within a communication system that closely connects the overall city image and identity. Community leaders are more and more recognizing that there is a direct link between the city image and its attractiveness as a place to visit, live, invest, and study. Aimed at developing the theoretical framework of city branding, this research attempts to identify and explain the relationship between the variables affecting the city image as a paradigmatic model of city branding and sustainable urban development. Therefore, 35 peer-reviewed articles are initially selected from the Directory of Open Access Journals (DOAJ), through purposive sampling. Then, the collected data is analyzed in four stages using grounded theory. The results of this study indicate that the boosting of city image is a complex process that continuously and dynamically requires a meaningful combination of planning, actions, and stakeholders at various organizational levels.

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“…Moreover, branding objectives and policies must balance the globalisation pressures and local needs to enhance the quality of the city as a place to live. However, long term economic changes at the regional and international levels, on the one hand, and political changes at organisational and national levels, on the other hand, have a potential to influence the formation, rate of changes and realisation or instability of the city brand (Kulibanova and Teor 2017).…”

Section: Discussionmentioning

confidence: 99%

Strengthening the city’s reputation in the age of cities: an insight in the city branding theory

Dastgerdi

Luca

2019

City Territ Archit

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City brand is a valuable asset that improves the competitive advantage of the city in the globalisation era. Relying on uniqueness and utilising various methods, cities endeavour to promote their reputation and sustainability level by attracting the capital and human resources. In the intense competition between the global cities, recognition of the factors that enhance the city's reputation will improve urban planning and management framework. This study explores how the city could obtain the reputation that it deserves through a more in-depth study of the city branding phenomenon. For this purpose, some of the city branding practices criticised using the empirical analysis method. The finding highlights that although city branding with its complex nature is an effective tool for promoting the city's reputation, residents and their priorities have an insufficient concentration in many city branding practices.

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Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg

Abstract: TERRITORY

Cited by 7 publications

References 11 publications

Naturalness in the City: Demographic Groups’ Differences in Preference for Deciduous Landscape

Naturalness in the City: Demographic Groups’ Differences in Preference for Deciduous Landscape

Boosting city image for creation of a certain city brand

Strengthening the city’s reputation in the age of cities: an insight in the city branding theory

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