In this paper, we propose a new template for empirical studies intended to assess causal effects: the outcome-wide longitudinal design. The approach is an extension of what is often done to assess the causal effects of a treatment or exposure using confounding control, but now, over numerous outcomes. We discuss the temporal and confounding control principles for such outcome-wide studies, metrics to evaluate robustness or sensitivity to potential unmeasured confounding for each outcome and approaches to handle multiple testing. We argue that the outcome-wide longitudinal design has numerous advantages over more traditional studies of single exposureoutcome relationships including results that are less subject to investigator bias, greater potential to report null effects, greater capacity to compare effect sizes, a tremendous gain in the efficiency for the research community, a greater policy relevance and a more rapid advancement of knowledge. We discuss both the practical and theoretical justification for the outcome-wide longitudinal design and also the pragmatic details of its implementation, providing publicly available R code.