“…Decades of research have explained EOC from different perspectives, such as cognitive dissonance theory (Festinger, 1962), psychological commitment theory (Kiesler, 1971), self-justification theory (Staw, 1976), mental budgeting theory (Heath, 1995) and prospect theory (Kahneman & Tversky, 1979). EOC is determined by various factors, such as sunk costs (Chung & Cheng, 2018;Keil et al, 1995;Moon, 2001;Staats et al, 2018), guarantees (Zardkoohi, 2004), information asymmetry (Berg et al, 2009), self-esteem (Schaumberg & Wiltermuth, 2014), anticipated regret (Sarangee et al, 2019;Wong & Kwong, 2007), ego depletion (Lee et al, 2018), paradox mindset (Wong & Kwong, 2018), reward and punishment mechanism (Liu et al, 2019a), the decision responsibility and decision-maker involved (Boulding et al, 2016), competitors (Hsieh et al, 2015), risk preferences (Whyte, 1986) and cultural backgrounds (Drummond, 2014). Conclusively, current studies on EOC have focused on theoretical explanations and influential determinants while remaining relatively silent on the threshold for investors' EOC.…”