“…However they do not seem to have a clear picture of what are the key factors that contribute to making a high-quality website and how these factors can help in measuring the effects on the success of e-business. This has been a matter of concern for many researchers (Barnes and Vidgen, 2001;Agarwal and Venkatesh, 2002;Webb and Webb, 2004;Wells et al, 2011;Chou and Cheng, 2012;Shahin et al, 2014;Ziemba et al, 2015;Kumar and Dash, 2016;Orehovački et al, 2016;Sá et al, 2016). They have pointed out that although the companies are making huge investments in developing an application for an e-business, they still are not able to thoroughly evaluate the success of their e-business systems through web flexibilities.…”