Identifying the energy conscious consumer: The case of the opinion leader

News Consumers, Opinion Leaders, and Citizen Consumers

“…39 Likewise, Davis and Rubin provided evidence of a relationship between opinion leadership and conscientious energy consumption. 40 Research by Price, Feick, and Higie, on the other hand, suggests that opinion leadership has associations with status-conscious consumption, such that opinion leaders prefer "product categories in which pleasure or satisfaction is derived from product usage, or where association with the product provides a form of self-expression." 41 In the same vein, Coulter, Feick, and Price contend that opinion leaders tend to be aware of more brands overall and, within these brands, purchase ones that are more upscale than those purchased by non-leaders.…”

Academic self‐concept among business students in a recruiting university: definition, measurement and potential effects

“…Among the numerous benefits allegedly associated with high academic selfconcept are: improved academic grades (for details see, for example, Van Overwalle 1989;Michie, Glachan, and Bray 2001;Gottlieb and Rogers 2002;Huitt 2004;Gerardi 2005); more rapid integration into an HE institution (Shobrook 2003); greater commitment to courses and willingness to study (Gottlieb and Rogers 2002); lower levels of stress and depression (Michie, Glachan, and Bray 2001); higher motivation and determination to complete a programme (Covington and Omelich 1985); greater responsiveness to particular learning and teaching methods (Gottlieb and Rogers 2002); and higher levels of satisfaction (Michie, Glachan, and Bray 2001). On the other hand, low ASC supposedly results in students underestimating their learning capacities, in lack of self-confidence in academic ability, in anxiety about academic life, in unassertive and self-effacing behaviour, and in refusal to engage in academic activities for fear of making mistakes and hence looking foolish (see Davis and Rubin 1983;Baumeister 1995;Michie, Glachan, and Bray 2001 for details of the literature supporting these propositions). Low ASC might represent a serious problem for a person's academic development because, according to Ossorio (1978), individuals who regard themselves as inadequate, incompetent, inferior, and so on concomitantly declare themselves ineligible to participate in certain forms of academic activity.…”