2020
DOI: 10.4018/ijesma.2020040104
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Identifying the Ideal Types of Online Shoppers

Abstract: The tremendous increase in online shopping has created a growing demand to understand online shopping behavior. This study contributes to this understanding by identifying ideal types among online shoppers. An ideal type is an analytical construct used to ascertain similarities and deviations to concrete cases in an individual phenomenon. Theoretically, the study draws from different perspectives to create a multifaceted view of online shoppers. The purpose is not to categorize online shoppers under a specific… Show more

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Cited by 5 publications
(3 citation statements)
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“…Users were also given the option to select "Other" and enter their own app name. Those apps were selected from a pretest where participants were asked to identify popular branded apps that they had used, with the goal of including utilitarian, hedonic and social apps, thus reflecting various computing motivations (Kettunen et al, 2020). Participants were then asked to choose from the list one app that they used recently.…”
Section: Research Instrumentmentioning
confidence: 99%
“…Users were also given the option to select "Other" and enter their own app name. Those apps were selected from a pretest where participants were asked to identify popular branded apps that they had used, with the goal of including utilitarian, hedonic and social apps, thus reflecting various computing motivations (Kettunen et al, 2020). Participants were then asked to choose from the list one app that they used recently.…”
Section: Research Instrumentmentioning
confidence: 99%
“…These are "digital technologies that can be used to support different aspects of wellness" (Kari et al, 2021) and comprise various kinds of devices, applications, and services. The use of these technologies for various wellness-related purposes has become common among different user groups with varying PA levels (Kettunen et al, 2017). Their use for PA, health, and social purposes has become more attractive also for older adults (Farivar et al, 2020).…”
Section: Introductionmentioning
confidence: 99%
“…These have been found very promising in terms of promoting the levels of physical activity not only among young people but also among elderly people [8]- [12], although more high-quality studies especially on their long-term effects are still called for. In addition to elderly people in general, their potential has been highlighted particularly in the more specific segment of young elderly [13]- [23], which consists of people aged approximately 60-75 years.…”
Section: Introductionmentioning
confidence: 99%