Identifying tourism market growth opportunities and risks in the autonomous Republic of Adjara (Georgia)

Bakhtadze, Ekaterine; Phalavandishvili, Nargiz; Robitashvili, Natalia

doi:10.22616/esrd.2020.54.004

Cited by 4 publications

(2 citation statements)

References 2 publications

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“…At the same time, it was shown that there is a need for enhanced usage of information technology skills for tourism providers in the Adjara Mountain region to create more opportunities for information, popularization and dissemination of existing tourist products [17]. Moreover, it is required to study high-risk-related problems for further development of Adjara Mountain tourism [19].…”

Section: Introductionmentioning

confidence: 99%

“…Previous studies [16][17][18][19] from the Adjara Mountain area primarily focused on tourism potential and less on the local residents' attitudes and support for tourism development. As community represents an important factor for tourism development in a region, the aim of the current research was to investigate the perception and support of local communities from Adjara Mountain area towards tourism development.…”

Section: Introductionmentioning

confidence: 99%

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Exploring Residents’ Perceptions towards Tourism Development—A Case Study of the Adjara Mountain Area

et al. 2022

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Tourism development involves both positive and negative impacts on economic, social and natural environments, which represent essential pillars for sustainable development. It is in this context that the present research was conducted in the Adjara Mountain area of Georgia aiming to identify residents’ perception towards tourism development. An online survey was conducted among 620 residents. The data collected were analyzed by descriptive statistics and principal component analysis. As such, the results of the principal component analysis led to a two-factor solution: “positive effects” and “negative effects”. Older and more educated respondents perceived the impacts of tourism development more positively compared to the younger group and to the less educated one. A statistically significant difference was found between females and males regarding their perception of the positive impacts of tourism development. The study represents a first step in investigating the residents’ perception towards tourism development in the Adjara Mountain region, and the results could constitute a starting point for future tourism strategies in the area.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Exploring Residents’ Perceptions towards Tourism Development—A Case Study of the Adjara Mountain Area

et al. 2022

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The Autonomous Republic of Adjara (Based on the Example of Goderdzi Ski Resort)

Beridze

2020

Globalization&Business

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In the Autonomous Republic of Adjara, the establishment of ski resort on Goderdzi Pass is important for the development of recreation resources and as well as for the central government, which dedicates a significant amount of financial resources from both local and the central budget. Consequently, it is important to consider the ongoing processes of resort privatization. This interest is further intensified by the direct sale of a large amount of real estate. This article analyses the assessment aspects of real estate transfer in the form of direct sales and discusses the factors hindering the development of the resort, as well as the expected consequences of massive real estate privatization. So far, the mechanisms of privatization of property owned by the Autonomous Republic of Adjara and the legislation in force within this area, including strengths and weaknesses are discussed. Based on the law, the goal of privatization in the form of direct sale is to transfer the property right to the customer, who fully and conscientiously fulfils the condition(s) set for property privatization in the form of direct sale. The following can be assessed by the projects and activities carried out by the bidder in the past. The examples of direct selling discussed in the article clearly show that there are frequent cases when the transfer of property in the form of direct sale takes place to entrepreneurial entities registered a few days earlier, which excludes from consideration their experience in this particular field. Apart from that, in the legislative part of maintaining the profile as well as in the part of the employment of the locals, different deadlines and terms of condition are set for various companies which differ greatly without any regularity. Due to the abovementioned reasons, the investors who initially agree with the contract initiate amendments which causes changes to be made to the initial agreement. Often, these changes contradict the general plan for the development of the Goderdzi Ski Resort and have an overall negative impact on the stance of the Autonomous Republic of Adjara due to frequent extension of the deadline for the investment execution. Based on the results of the research, it is recommended to create a document (computing formula) that will allow the property management body to determine the minimum amount of employees and the amount of investment during the development of the investment package, as well as the minimum period of profile maintenance.

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Sustainable Rural Tourism Development Recovery From Covid-19 (In Adjara Region)

Beridze

Kordzaia

Diasamidze

et al. 2020

Globalization&Business

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Tourism is of particular importance to the world and many countries have chosen it as one of the main priorities of the country›s development. Based on the accepted practice and the critical ecological background, each country recognizes the sustainable socio-economic development of tourism, developing concepts, systematic and complex approaches, drafting of state action programs, long-term perspectives and other aspects whose existence and implementation depends on state government. Therefore, this field can bring significant positive socio-economic results compared to other fields of economy. Rural tourism is a pleasant and useful combination of two positive events. The first is the entrepreneurial activity that can bring other benefits to the entrepreneur and the second village where the main holidays are housed in which the tourist can get interesting services such as sanitation, cognitive, aesthetic or other. According to the UNWTO, rural tourism will be more popular after the pandemic, as tourists avoid crowded places and prefer to relax in ecologically clean environment. This new trend will be a positive event and previously unpopular places among tourists will become a source of income. This in itself will help stimulate the development of rural tourism after the COVID-19 pandemic. The objective of the research is to study the opportunities of the rural tourism development after COVID-19 pandemic in Georgia and in mountainous regions of Adjara. Main questions discussed in this paper are: to analyze the employment opportunities for the population of rural areas; to foresee the possible secondary income, how to reduce the migration of rural population, especially the youth; possibility to supply the locally produced goods and service and to increase their awareness; possibilities to develop tourism-related industries. The joint efforts of government, municipal authorities, and business providers, with involvement of rural area inhabitants, are essential for the development of rural populated territories

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Identifying tourism market growth opportunities and risks in the autonomous Republic of Adjara (Georgia)

Cited by 4 publications

References 2 publications

Exploring Residents’ Perceptions towards Tourism Development—A Case Study of the Adjara Mountain Area

Exploring Residents’ Perceptions towards Tourism Development—A Case Study of the Adjara Mountain Area

The Autonomous Republic of Adjara (Based on the Example of Goderdzi Ski Resort)

Sustainable Rural Tourism Development Recovery From Covid-19 (In Adjara Region)

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