“…Since the ICT and social media revolution, tourists leave more and more digital footprints on different UGC platforms (Litvin et al, 2008;Munar & Jacobsen, 2014). Next to the fast-growing field of studies analysing topics and trends in UGC (O'Connor, 2008;Wang, Kirillova, & Lehto, 2017), analysing the digital footprint geographically can also give an indication on how tourists perceive, experience and use the destination (Ganzaroli et al, 2017;García-Palomares, Gutiérrez, & Mínguez, 2015;Girardin, Calabrese, Dal Fiore, Ratti, & Blat, 2008;Kádár, 2014;Koerbitz, Önder, & Hubmann-Haidvogel, 2013) and which experiences they communicate to their peers (Leung, Vu, Rong, & Miao, 2016).…”