The purpose of this study is to examine the relationship between identity centrality and entrepreneurial intention. Based on a survey of 275 academic scientists from 14 Chinese universities, the results show that entrepreneurial identity centrality positively influences the intention to engage in research commercialisation activities, such as spin-off creation, patenting and licensing, contracting research and consulting. We also found that the conflict between entrepreneurial and scientific identity centrality is less problematic than expected in the literature. In fact, the interaction between both identity centralities strengthens academics scientists’ intention to involve in academic entrepreneurship. Concerning the influence of institutional factor on academic entrepreneurship, the finding confirms that university entrepreneurial mission moderates the relationship between both identity centralities and the intention to establish spin-offs. Finally, this paper provides insights for academic entrepreneurship in China and practical recommendation for policy makers.