“…The study highlights the relevance of ambiguity in strategy and identity changes brought about by the work of managers in contemporary organizations (Alvesson, 1990(Alvesson, , 2013Alvesson, Ascraft, & Thomas, 2008;Alvesson & Sveningsson, 2003;Gioia, Price, Hamilton, & Thomas, 2010;Hoggett, 2006;McCabe, 2009). Ambiguity is linked to complex hierarchical relationships, imprecise goals, confusing result assessments, and unstable political support from authorities.…”