“…Discursive identity work, or identity talk (Snow & Anderson, 1987), is comprised of what is verbalized and how it is verbalized. In this regard, tone of voice, word choice (Allen, 2005), language skills (Alvesson, 2001;Einwohner, 2006), specific "insider" jargon (Gagnon, 2008), and expressions (Kuhn, 2006) each play a vital role in shaping identities at work. For instance, Carroll and Levy (2010) showed how the adjectives chosen to describe management (e.g., "boring," "mundane," and "not challenging") set the identity of a manager apart from that of a leader.…”