“…Yet, one should not be too surprised about the result of the poll, as it can be argued that rigorously done qualitative studies are more likely to discover something new, precisely because qualitative researchers approach topics with little clue as to what they will find. Another consequence can be that the journal will be even more prone to publish papers, which both report studies undertaken in empirical settings, such as an opera company (Beech, Gilmore, Cochrane, & Greig, 2012), a prison (Lemmergaard & Muhr, 2012), and Rotary International (Parsons & Mills, 2012), and produce interesting insights into identity work and the outsourcing of gender, and thereby, contribute to the advancement of management and organization studies. In fact, editors of major journals in the field (Bamberger & Pratt, 2010) emphasize that frame-breaking research demands frame-breaking research contexts, and thus, there is good reason to hope for a future where management and organization scholars will focus their attention and energy on such research, and will experience that Scandinavian Journal of Management is the most interesting outlet for the resulting papers.…”