Ideologies of masculinity in women’s magazines

Abstract

This article reports on an analysis of ideologies of masculinity in a corpus of women's magazines from a (feminist) critical stylistic perspective. I identify four core themes of ideologies of masculinity produced via assumed and implied meanings. My discussion of these themes demonstrates how the texts' constructions of masculinity ultimately uphold gender dichotomies, denying a performative understanding of 'gender' in a poststructuralist age. The ideologies discussed have potentially negative implications for female readers, because they serve to maintain notions of gender difference and uphold the power differential between women and men.

Employee Performance Determinants, With Gender as a Group

“…During the period 1980 -1990, women's participation rates increased by 55% while men's employment participation rates increased by 35.5% (Population Census of 1980 and1990). During the pandemic, many women are still working to provide essential services, because of the increase in the economy of the family and the advancement of many of the G20 countries that have made the presence of gender equality over the last few decades (Oecd, 2020) This increase is due to economic demands, increased education of women, and increasingly open opportunities for women to enter the public sector (Coffey-Glover, 2015). In terms of personality, there are various types of human personalities.…”