“…Labeled "disloyalists" (Fiorina, 1976), "prescriptives" (Melson, 1971), and "defectors" (Boyd, 1969), these prospective voters are conflicted based on the specific circumstances, issues, and appeals in the campaign environment (Berelson et al, 1954). Their mere presence, according to Berelson and colleagues (1954), violates the general principle that citizens tend toward consistency during a campaign.…”