2017
DOI: 10.18485/esptoday.2017.5.1.3
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Idiom Variation in Business English Textbooks: A Corpus-Based Study

Abstract: This paper deals with the variation of idioms from sport which are used to talk about competition in business, e.g. a level playing field. In business English textbooks they are listed in one form, whereas corpus data show that they occur in two or more lexical and/or syntactic forms. Furthermore, it has been shown that alterations result in a change in the overall meaning of the idiom and that different variation types serve specific functions. In order to explore the variability of idioms included in busines… Show more

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Cited by 6 publications
(7 citation statements)
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“…As time goes by, many kinds of transformations and variations of idioms are studied by linguists [5][8] [7]. Moon classified transformations of idioms into 8 clusters [5].…”
Section: B the Phraseology Of Idiomsmentioning
confidence: 99%
See 1 more Smart Citation
“…As time goes by, many kinds of transformations and variations of idioms are studied by linguists [5][8] [7]. Moon classified transformations of idioms into 8 clusters [5].…”
Section: B the Phraseology Of Idiomsmentioning
confidence: 99%
“…Thus, a single constituent word of idioms may symbolize the thought of the interlocutors. Besides, the rapid diachronic use of idioms shows their character that some of them are not fully opaque and fixed [5] [6] [7]. Previous studies proved that these fixed expressions can also be quite flexible in its use [8] [9].…”
Section: Introductionmentioning
confidence: 99%
“…The case studies discussed in this chapter involve advertisements with modified phraseological units. Several studies (Mandziuk, 2017;Omazic, 2007;Omazić & Delibegović Džanic, 2009;Parizoska & Rajh, 2017) written within the framework of cognitive linguistics, or more precisely within conceptual blending theory, deal with modifications of phraseological units and the construction of their meaning. Omazić (2005: 279) points out that by modifying PUs [phraseological units], copywriters exploit their connotative potential and make the message all the more novel, surprising and thus more interesting.…”
Section: On Some Aspects Of Advertisingmentioning
confidence: 99%
“…The idiomatic expressions, whether imaginative or not, have the potential of appearing in mature written discourse. Regarding business English and idiomatic vocabulary, Parizoska and Rajh (2017) have drawn attention to the fact that figurative expressions, including idioms, are an important research topic in ESP, especially in business English since business discourse abounds with figurative language. They discuss idiom variation in business English textbooks and focus on sports idioms that are used to talk about competition in business, e.g.…”
Section: Introductionmentioning
confidence: 99%