This paper explores the rhetoric behind the Labour Government's welfare reforms. Recent publications and statements emanating from the new administration indicate the extent to which Labour feels comfortable with notions of communitarianism and stakeholding. The in¯uence and (potential) impact of these two concepts upon welfare policy is explored through the works of Macmurray, Etzioni, Hutton and, in spite of his departure from Government, Field. The paper argues that in attempting to create a welfare system based largely on conditions of work, set ®rmly within a framework of self-help and individual responsibility, Labour's reform agenda is concerned with the establishment of a new moral order for welfare in which individuals are urged tò`d o the right thing'': that is, to take control of their own welfare and ultimately to be responsible for meeting their own needs whenever possible. The Government presents this attempt to forge a welfare settlement between the individual and the state as both new and inclusive. However, it is concluded that such claims are contentious as the Government's``new'' approach echoes old individualistic ideas about the causes and solutions to poverty, and may also result in the exclusion of some citizens from publicly ®nanced welfare provision.