Long-term treatment with tamoxifen (TAM) increases the risk of developing endometrial cancer in women. Several antiestrogens developed in last decades have been discontinued from clinical testing because of their undesirable effects on the uterus. To avoid such serious side-effect while increasing the drug's anti-breast cancer potential, new triphenylethylene antiestrogens, 2E-3-{4-[(E)-4-chloro-1-(4-hydroxyphenyl)-2-phenylbut-1-enyl]-phenyl} acrylic acid (SS1020) and 2E-3-{4-[(Z)-4-chloro-1,2-diphenylbut-1-enyl]phenyl}acrylic acid (SS1010), were designed as safer alternatives. Unlike TAM, SS1020 does not present significant uterotrophic potential in rats; in contrast, SS1010, a compound removing a 4-OH moiety from SS1020, represented weak uterotrophic activity. The structurally related compounds 4-hydroxytamoxifen, toremifene, ospemifene, raloxifene (RAL) and GW5638 all have uterotrophic activity. In addition, SS1020 and SS1010 exhibit no genotoxic activity to damage hepatic DNA in rats. Therefore, SS1020 was selected as a safer antiestrogen candidate and used for evaluating the antitumor potential in animals. At the human equivalent doses of TAM, SS1020 had antitumor potential much higher than that of TAM, RAL and GW5638 against 7,12-dimethylbenz(a)anthracene-induced mammary carcinoma in rats. The growth of human MCF-7 breast cancer xenograft implanted into athymic nude mice was also effectively suppressed by SS1020. SS1020, lacking estrogenic and genotoxic actions and having strong antitumor potency superior to that of TAM and RAL, could be a safer alternative for breast cancer therapy and prevention.Tamoxifen (TAM; the structure is given in Fig. 1a) is widely used as a first-line endocrine therapy for breast cancer patients with positive estrogen receptors (ER) 1 and as a prophylactic agent for women at high risk of developing this disease. 2 Besides the significant benefit, long-term administration of TAM has serious adverse effects, including endometrial cancer in women. [2][3][4] The carcinogenic effect is thought to involve initiation and/or promotion due to TAM-induced DNA damage as well as the drug's estrogenic action (reviewed in Refs. 5, 6). TAM and its metabolites are a-hydroxylated and undergo Osulfonation catalyzed by hydroxysteroid sulfotransferase, after which they react with guanine residues in cellular DNA, forming TAM-DNA adducts. 5 TAM-DNA adducts were detected in the liver of rodents treated with TAM, 7,8 in several tissues, including the ovary and uterus of monkeys, 9 and in the endometrium of certain women receiving TAM. 10,11 K-ras mutations were detected frequently in the endometria of women treated with TAM. 12 Because TAM-DNA adducts are highly mutagenic 13 and not rapidly repaired, 14 the DNA adducts may contribute to the initiation of endometrial cancer. Like estrogens, TAM is a partial ER agonist in uterine tissue 15 ; such estrogenic effects may also contribute to promoting endometrial cancer. 16 Therefore, TAM alternatives free of genotoxic and estrogenic potential are required t...