‘If You Cannot Beat Them, You Join Them’: Friendship, Social Influence and Drinking to Belong Among Nigerian Youth

Dumbili, Emeka W.; Okpan, Samuel O; Uwa-Robinson, Kelechi; Azende, Peter M.

doi:10.1007/978-3-031-04017-7_6

Cited by 4 publications

(4 citation statements)

References 45 publications

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“…Some of the specific questions and probes used to elicit information from participants include: ‘any time you hear about alcohol, what comes to your mind?’ ‘Who do you drink with?’ ‘Why do you drink with them?’ ‘Please, tell me, what type of alcohol do you drink?’ ‘Do you use any other type?’ ‘Why do you prefer that category of alcohol to others?’ ‘Is it because it is suitable for boys or girls?’ ‘Please, tell me the reason(s) for your choice.’ ‘How did you come to know about the brand/type you drink?’ ‘So, tell me, what quantity do you usually take on a drinking occasion?’ ‘Have you ever consumed more than planned?’ Participants' names and other identifiers have been anonymized. See Dumbili et al (2022a, 2022b) for more details on the methodology.…”

Section: Methodsmentioning

confidence: 99%

“…Participants' names and other identifiers have been anonymized. See Dumbili et al (2022aDumbili et al ( , 2022b for more details on the methodology.…”

Section: Procedures Participants Interviews and Focus Groupsmentioning

confidence: 99%

“…As recent research shows, many young men and women who were previously abstainers are initiating alcohol consumption (Dumbili, Okpan, Uwa-Robinson, & Azende, 2022a; Mehanović et al, 2022), while others who previously consumed alcohol are now drinking heavily (Asagba, Agberotimi, & Olaseni, 2021). Amongst other factors, evidence shows that the rising alcohol availability and easy accessibility encourage this trend (Mehanović et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

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Navigating Alcogenic Brand Environment: Exploring How Young Nigerians Negotiate and Make Sense of Alcohol Brand Preferences

Dumbili

Uwa-Robinson

2022

Journal of Drug Issues

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No previous research has examined how and why Nigerians choose their alcohol brands. Using qualitative data, this study explored brand preference and the reasons for brand choice among 18 to 24 year-old Nigerians who use alcohol. Participants were divided into three categories based on their beer, spirit, and wine preferences. While most men preferred beer and spirits, many women chose traditional and recently developed flavoured beers and spirit-based drinks, which the alcohol industry promotes as women-friendly alcoholic drinks. Some participants chose low-strength brands to avoid heavy drinking and intoxication, while others preferred high-strength brands for immediate bodily thrills/intoxication. Some participants preferred expensive brands to cheaper beverages to construct social identity and portray an affluent lifestyle, while others used the consumption of ‘foreign’ or uncommon brands to enact distinction. Alcohol advertising and peer influence significantly impacted brand awareness and preferences. Interventions should focus on reducing alcohol/brand availability and accessibility in Nigeria.

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Section: Methodsmentioning

confidence: 99%

“…Participants' names and other identifiers have been anonymized. See Dumbili et al (2022aDumbili et al ( , 2022b for more details on the methodology.…”

Section: Procedures Participants Interviews and Focus Groupsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Navigating Alcogenic Brand Environment: Exploring How Young Nigerians Negotiate and Make Sense of Alcohol Brand Preferences

Dumbili

Uwa-Robinson

2022

Journal of Drug Issues

Self Cite

View full text Add to dashboard Cite

show abstract

“…Given that young people in Nigeria are now growing up in ‘alcogenic’ environments (Dumbili and Uwa-Robinson, 2022; Hill et al, 2018), abstinence is becoming unfashionable (Dumbili et al, 2022a). Indeed, deliberate heavy drinking and intoxication for pleasure (Dumbili, 2022a) and gender identity constructions (Dumbili, 2022b) are some of the consumption norms and practices that are common among some contemporary Nigerian youth who use alcohol.…”

Section: Nigerian Drinking Normsmentioning

confidence: 99%

‘Alcohol Helps to Stimulate and Violate the Air’: Drinking Games and Transgressive Drinking Practices among Nigerian Youth

Dumbili

2022

Sociological Research Online

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In traditional Nigeria, moderate drinking was normative among adult men who occupied drinking spaces. Heavy drinking and intoxication were transgressive behaviours that attracted sanctions. Alcohol consumption among youth was taboo in most communities. Nowadays, young people drink, and many construct identities with heavy drinking and intoxication. Drawing on interviews and focus groups with students and nonstudents in Benin City, I explore how young people’s participation in drinking games (DGs) facilitates heavy drinking, intoxication, and transgression of the local consumption norms. ‘Mere arguments’, betting, and assertions of masculinity initiate DGs, while fun, economic gain, and the construction of social identities motivate gameplaying. Aside from other DG categories, participants played a localized version of Truth-or-Dare, where losers are mandated to undress in public- or drink-specified quantities of alcohol. DGs were mostly played at bars and parties, which encouraged heavy drinking and drunkenness. DGs generate fun for players and partygoers; thus, party hosts often include gameplaying in party programmes. Winning a DG attracts titles like ‘boss’, ‘champion’, or ‘guru’ and a reputation among men. Therefore, they played DGs to reproduce/authenticate their masculinity and achieve such titles and prestige, while women mostly played DGs to win money, phones, and bags. Many participants’ gameplaying resulted in heavy drinking, intoxication, and loss of control that subverted the local consumption culture, which prohibits heavy drinking and promotes moderation. The findings demonstrate how transgressive behaviours can be enjoyable to transgressors and also function as resistance to social norms/structures that encourage dominance/inequalities.

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Emerging psychoactive drugs and the common life events among adolescents in a Nigerian rehabilitation centre

Falade,

Akinnuoye,

Sajo

et al. 2024

British Journal of Guidance & Counselling

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‘If You Cannot Beat Them, You Join Them’: Friendship, Social Influence and Drinking to Belong Among Nigerian Youth

Cited by 4 publications

References 45 publications

Navigating Alcogenic Brand Environment: Exploring How Young Nigerians Negotiate and Make Sense of Alcohol Brand Preferences

Navigating Alcogenic Brand Environment: Exploring How Young Nigerians Negotiate and Make Sense of Alcohol Brand Preferences

‘Alcohol Helps to Stimulate and Violate the Air’: Drinking Games and Transgressive Drinking Practices among Nigerian Youth

Emerging psychoactive drugs and the common life events among adolescents in a Nigerian rehabilitation centre

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