Igniting the Spark: Overcoming Organizational Change Resistance to Advance Innovation Adoption – The Case of Data-Driven Services

Innovating the Invisible and Intangible - Value Creation in B2B Service

“…Below, we will present the state of the art of the B2B-SI literature. Practice (Biemans & Griffin, 2018a;Bolat, 2019;Enders et al, 2020;Hein et al, 2019;Korhonen & Kaarela, 2015;Leiponen, 2006) 5 Mechanism (Colm et al, 2020;Hong & Miyazaki, 2013;Tsou & Cheng, 2018) 4 Capability Kindström et al, 2013;Kindström & Kowalkowski, 2014) 4 Method(ology) (Almefelt, Rexfelt, Zackrisson, et al, 2009;Curiazzi et al, 2016;Costa Lima et al, 2018; Technique ) 54 Total…”

“…However, this limitation has not gone unnoticed, and SI research has been receiving increasing attention from scholars . For example, studies have explored multiple SI concepts: processes Brax & Jonsson, 2009;, success factors (Goduscheit & Faullant, 2018;de Brentani et al, 2001;Neu & Brown, 2005), practices Enders et al, 2020;Hein et al, 2019), mechanisms (Colm et al, 2020;Hong & Miyazaki, 2013;, methodologies (Almefelt et al, 2009;Lima et al, 2018;, models (Baidouri et al, 2012;Santos & Spring, 2013;Warren & Davies, 2013), and organisational capabilities Kindström et al, 2013).…”