“…The collected data was tabulated by the content analysis, which focus on image analysis (Cohen, 1960;and Gottschalk, 2013): (Zhang & Bresee, 1995;and Wood, 1990); Designs cloth (Zhang & Bresee, 1995;Xin, Hu, & Yan, 2002;and Rui-ling, Qing-Xiang, & Yu -he, 2005); Fabric texture (Na & Pourdeyhimi, 1995); Fabric structure (Kang, Choi, Kim, & Oh, 2001;Sakaguchi, Wen, Matsumoto, Toriumi & Kim, 2001;Jensen & Carstensen;and Escofet, Millán, & Rallo, 2001); Strength of textile products (Xu, Pourdeyhimi, & Sobus, 1992;Kang, Choi, Kim, & Oh, 2001;and Jasper & Potlapalli, 1995); Price (Ting, 2015); Quality fabrics (Sakaguchi, Wen, Matsumoto, Toriumi & Kim, 2001: Kim & Kang, 2005Xin, Hu & Baciu, 2010;Jensen & Carstensen, 2002;and Kang, Choi, Kim, & Oh, 2001); Brand image (Bannister & Saunders, 1978).…”