The paper describes how to use the image specific segments in search. Particularly it refers to the coins photos, which means we need to regard rotations and different deformations of the images. Possibilities of the images preprocessing are briefly described in the introduction. A great number of images which seems the same at first glance, but differs in details, they may have different texts, symbols, etc. The article deals with proper algorithms for selection of such specific segments, processing, saving and application in search.