Image interplay between events and destinations

Abstract

Events have become increasingly important in acting as image builders for their host destinations (i.e., cities, regions). Equivalently, the image of a destination can have an impact on event perceptions, resulting in careful considerations for event managers and destination stakeholders to make when pairing an event with a host destination. As a contribution to event and destination image impact research, this paper systematically conducts a review process and identifies peer‐reviewed articles that fall within its established research criteria, thereby synthesizing and gaining new perspectives, as well as presenting new implications by conjoining aspects of destination and event image research. To conduct the review process Cooper's (1988, Knowledge in Society) taxonomy of literature reviews was used. Events play a positive role in impacting a destination's image, whether by increasing awareness and familiarity, reducing negative images, providing believable associations and authenticity as well as community support, or ensuring the host gains positive associations from the event. Destination impacts on events’ images were a far less researched area and therefore revealed a very sparse amount of results. The review for the first time focuses on image implications for both events and host destinations, as opposed to just image impacts from an event to a destination.

A strategic tourism marketing framework for sports mega events: The case of Athens Classic (Authentic) Marathon

“…Critical success factors (CSFs) are necessary and important for the success of any business endeavour such as an event, including sports events (Aaker, 2005). Destination image (Ramkissoonand Uysal, 2011), event image (Dragin-Jensen and Kwiatkowski, 2019); Kaplanidou and Vogt, 2007, 2009) and satisfaction (Chen et al, 2011; Prayag and Grivel, 2018) are the most important factors to be examined, as they influence after-decision-making behaviour and future behavioural intention (Koo, et al 2014). Compared to the mega-event literature, research examining small-scale events or regular events are limited (Carvalho et al, 2018; Toudert and Bringas-Rábago, 2018).…”

Profiling food festivals by type, name and descriptive content: a population level study

“…Further the findings provide insights for ongoing theorizing of food festivals as a component of destination branding (Dragin-Jensen and Kwiatkowski, 2019). Our results show that festival names commonly include place associations.…”

“…In sum, festivals serve to enhance the community through image and identity creation (Dragin-Jensen and Kwiatkowski, 2019). Festivals influence how the community is viewed both by locals as well as visitors and help create cohesion and economic activity in the community (Çela et al.…”

Tourism Network in Urban Agglomerated Destinations: Implications for Sustainable Tourism Destination Development through a Critical Literature Review

“…The overall image and brand are one of the main contents of urban agglomeration tourism research. The relationship between tourism events and regional tourism images and brands, as well as the perception and attitude of tourists, are the main research agendas [73]. The research frontiers of tourism destination network focus on the dynamic management and evolution process of the destination [41,74], and tourism destination image network also has been drawing researchers' attention [54,75].…”