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Cited by 18 publications
(32 citation statements)
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“…Multimodal theories of literacy support the theoretical framework for this paper. They focus on modes of communication that convey meaning and the semiotic resources that are constantly remade (Barthes, 1977;Kress, 2010). Social semiotics theory (Kress, 2010) acknowledges multiple modes such as writing, speech, and layout that are present in multimodal ensembles and messages.…”
Section: Multimodal Literaciesmentioning
confidence: 99%
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“…Multimodal theories of literacy support the theoretical framework for this paper. They focus on modes of communication that convey meaning and the semiotic resources that are constantly remade (Barthes, 1977;Kress, 2010). Social semiotics theory (Kress, 2010) acknowledges multiple modes such as writing, speech, and layout that are present in multimodal ensembles and messages.…”
Section: Multimodal Literaciesmentioning
confidence: 99%
“…All modes work in unique ways independently and interdependently to further add more meaning. Images, for instance, contain messages even when written language is not present (Barthes, 1977). Social semiotics is able to consider the function of modes and their relation to one another (Kress, 2010).…”
Section: Multimodal Literaciesmentioning
confidence: 99%
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“…Khairunnisa (2013) discussed fashion domination through Sign in music videos which used qualitative and descriptive approaches by applying the theory of Barthes (1977), in Chandler (2007) about myth and ideology to describe the ideologies of fashion domination issues in the music videos. She analyzed the denotative, connotative and mythical meanings of signs in the selected scenes of the music videos that show a fashion domination issue, such as "I Will Show You" by Ailee, "You Belong with Me" by Taylor Swift, and "Super Girl" by Super Junior M. Based on her analysis, it was found that a change of appearance emerges in the music video as a form of domination to maintain the dominant ideology.…”
Section: Semiotics In Music Videomentioning
confidence: 99%