University of Texas of the Permian Basin, USA Impression management theory, in its original mid-twentieth-century formulation, describes individuals' use of communication and public behavior to control how others perceive them. The theory arose from laboratory work in social psychology; researchers initially dismissed the strategic communication they observed as undesirable or abnormal behavior, until further study revealed the extent to which individuals work to manage how others perceive them. A half-century of scholarship has demonstrated the usefulness of the theory in the fields of communication studies, cultural studies, health care, linguistics, management, marketing, philosophy, political science, psychology, rhetoric, semiotics, and sociology. The theory itself is interdisciplinary, integrating social cognitivism (psychology), symbolic interactionism (sociology), and dramatism (communication) to explain how an individual constructs his or her self-perceptions and attempts to influence others' perceptions of his or her identity.Impression management theory can be traced to George Herbert Mead's writings on symbolic interactionism (Mead, 1934), in which he argued that communication is dependent on mutual understanding and the shared use of symbols, and that the identity of individuals and of groups is socially constructed. These human characteristics lead people to create and adopt predictable roles that make their social interactions manageable. From a symbolic interactionism perspective, an individual's identity is twofold: the I, or the "real" self that exists without respect to others' perceptions of it, and the me, a reflective self that enacts a social role in a given situation. The individual's self-perception is constructed in part from his or her underlying characteristics and in part from observations about how others respond to his or her behavior.The theory was further developed in the social cognitive tradition through Daniel T. Gilbert (1998), who posited that the individual actor works consciously and unconsciously to shape the behaviors that others see. Here, impression management complements attribution theory, which asserts that people observe others' behaviors and use those observations to infer unknown personality traits and dispositions. Likewise, impression management complements implicit personality theory, which states that communicative actors can, through their behavior, lead others to perceive that behavior as a function of their "implicit personality," a construct created through extensive experience with the organization of human personalities.In communication studies, dramatism and dramaturgical theory have influenced the theory. Dramatism characterizes communicators as actors performing real-life roles before an audience of observers and interlocutors. Erving Goffman (1959), Émile Durkheim (1965), and Kenneth Burke (1969 are among the theorists whose work most