PurposeAs an ancient art form, embroidery has strong practicality and artistic value. However, current embroidery style migration models produce images with unclear textures and a lack of stitch detail. So, in this paper, we propose a cyclic consistent embroidery style migration network with texture constraints, which is called Texture Cycle GAN (TCGAN).Design/methodology/approachThe model is based on the existing Cycle GAN network with an additional texture module. This texture module is implemented using a pre-trained Markovian adversarial network to synthesize embroidery texture features. The overall algorithm consists of two generative adversarial networks (for style migration) and the Markovian adversarial network (for texture synthesis).FindingsQualitative and quantitative experiments show that, compared with the existing convolutional neural network style transfer algorithm, the introduction of the texture-constrained embroidery style transfer model TCGAN can effectively learn the characteristics of style images, generate digital embroidery works with clear texture and natural stitches and achieve more realistic embroidery simulation effects.Originality/valueBy improving the algorithm for image style migration and designing a reasonable loss function, the generated embroidery patterns are made more detailed, which shows that the model can improve the realism of embroidery style simulation and help to improve the standard of embroidery craftsmanship, thus promoting the development of the embroidery industry.