To ensure copyright protection and authenticate ownership of media or entities, image watermarking techniques are utilized. This technique entails embedding hidden information about an owner in a specific entity to discover any potential ownership issues. In recent years, several authors have proposed various ways to watermarking. In computational intelligence contexts, however, there are not enough research and comparisons of watermarking approaches. Soft computing techniques are now being applied to help watermarking algorithms perform better. This chapter investigates soft computing-based image watermarking for a medical IoT platform that aims to combat the spread of COVID-19, by allowing a large number of people to simultaneously and securely access their private data, such as photos and QR codes in public places such as stadiums, supermarkets, and events with a large number of participants. Therefore, our platform is composed of QR Code, and RFID identification readers to ensure the validity of a health pass as well as an intelligent facial recognition system to verify the pass’s owner. The proposed system uses artificial intelligence, psychovisual coding, CoAP protocol, and security tools such as digital watermarking and ECC encryption to optimize the sending of data captured from citizens wishing to access a given space in terms of execution time, bandwidth, storage space, energy, and memory consumption.