Imageability of a Historic Street and Its Influence on People Preference

Abstract

The local community's opinions play an essential role in conserving a historic area, such as historic streets because the existence of a historic street depends on the appreciation of the local community. People's preferences will provide valuable consideration in conserving the heritage area. Therefore, this study meant to explore the dimensions underlying imageability of a historic street and its influence on people's preferences.The study applied a survey method using a questionnaire with a Likert Scale technique. One hundred and ten respondents participated in the research. This study applied statistical analysis, such as descriptive statistics, factor analysis, and multiple regression analysis. Results indicated, three dimensions are underlying a historic street image, i.e., Sense of Place, Attractiveness, and Place Identity. Multiple regression analysis results show that the three aspects have a significant influence on people's preferences. Among the three factors, the most influencing factor on people's preference is the Attractiveness dimension, followed by Sense of Place and then Place Identity.