The last few years have seen an explosion of interest in hydrodynamic effects in interacting electron systems in ultra-pure materials. One such material, graphene, is not only an excellent platform for the experimental realization of the hydrodynamic flow of electrons, but also allows for a controlled derivation of the hydrodynamic equations on the basis of kinetic theory. The resulting hydrodynamic theory of electronic transport in graphene yields quantitative predictions for experimentally relevant quantities, e.g., viscosity, electrical conductivity, etc. Here I review recent theoretical advances in the field, compare the hydrodynamic theory of charge carriers in graphene with relativistic hydrodynamics and recent experiments, and discuss applications of hydrodynamic approach to novel materials beyond graphene.