This review analyses the need for, and likely impact of, four subsequent papers which discuss the importance of standardisation of ultrasound (US), computed tomography (CT), magnetic resonance imaging (MRI) and positron emission tomography (PET) when assessing tumour vascularity. This is particularly important when measuring the vascular effects of therapeutic agents in oncological research and practice. As imaging inexorably moves from the subjective interpretative art-form of the past into its modern role as a fully fledged objective scientific discipline, it is incumbent on all radiologists to understand the need for strict adherence to perceived best practice when evaluating lesions as part of trials. Indeed trials may only be funded by pharmaceutical companies and other grant-giving bodies if rigorous adherence to imaging protocols and quality assurance is in place. Key Points • Various imaging methods can now robustly assess tumour vascular support.• US, CT, MRI and PET are increasingly used to assess tumour vascularity.• These techniques have reached technical maturity for use in therapeutic oncological trials.• Consensus guidelines about using these techniques in assessing tumour vascularity are introduced.• Image acquisition protocols and quality assurance must be established for large trials.Keywords Tumour vascularity . Angiogenesis . Early phase trials . Perfusion quantification . Response assessmentThis issue embraces four seminal articles [1-4] reviewing how functional information can be accurately, repeatedly and noninvasively collected from cross-sectional imaging techniquesusing ultrasound (US), computed tomography (CT), magnetic resonance imaging (MRI) and positron emission tomography (PET). This information can be used to assess factors related to the vascularity of a tumour and provide prognostic information and also the likely response to various therapeutic agents. Such prediction of response is of crucial importance when the therapeutic agent is costly and carries serious side effects, such as many oncological drugs. As change in vascularity may be a genuine indication of response to treatment, together with associated alterations in glucose metabolism, these new radiological techniques become of paramount importance. Indeed, the tumour micro-environment is now an accepted biomedical marker [5] and it is important that radiological techniques are used to the full in order to assess such aspects. Thus, oncologists, health administrators and pharmaceutical companies now view such functional studies as an extremely important tool in their search for the optimal and most cost-effective therapy that can improve the health of the patient with the minimum of side effects. In this era of stratified medicine the importance of phenotyping the patient becomes increasingly relevant in order to select the correct combination of therapies. Another reason for the need for these papers is that pharmacological companies demand robust, repeatable, reproducible and reliable measures, which are readi...